The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make informed content, acquisition, distribution, and programming decisions, demand data is an essential tool that can provide valuable insights. In this case, we can use the example of "LEGO Masters Australia" in January 2024 in Germany to demonstrate how demand data can be leveraged to help executives make better business decisions.
One way that demand data can be applied is for content valuation, for instance, using demand data to assess a TV series' ability to drive subscription and mitigate churn. By looking at the audience demand data of "LEGO Masters Australia," executives can estimate its potential value for their platform in Germany. As "LEGO Masters Australia" has 2.6 times the audience demand of the average show and only 8.6% of all TV shows have this level of demand, this indicates the value of the content for the platform. By keeping track of the show's performance on a rolling yearly basis, executives can also determine how the show's popularity is evolving.
Demand data can also be analyzed to understand audience preferences and help executives make programming decisions. It's relevant to know what shows a "LEGO Masters Australia" fan would also like to watch so that content similar to "LEGO Masters Australia" can be suggested to the viewers. By analyzing the data, other shows that fans also like were identified and can be used as recommendations for viewers who enjoy reality TV content.
Travelability can also be delivered to executives for a better understanding of international demand, which measures how well the show is received outside its home market. With a travelability that classifies "LEGO Masters Australia" as okay, content executives can investigate what factors may have contributed to the show's lower demand ratings in other markets and how to remedy this.
Another valuable application is using demand data to help make acquisition decisions. Based on its demand in the top 10 global markets, we can see that it outperforms the average TV show's demand in each market. Australia is the most in-demand market, which showed outstanding audience demand for the show. Executives can consider acquiring the show for the platform, after analyzing all of this information.
Finally, demand data informs the platform and network fit by identifying which platforms should target their content. In the case of "LEGO Masters Australia," analysis showed that its ranking in Germany decreased by 1084 spots during January 2024. The analysis can advise which platforms have a presence within Germany for developing a more successful content distribution network.
In conclusion, "LEGO Masters Australia" provides an excellent example of how demand data can provide insights into the show's performance and help executives make informed content, acquisition, distribution, and programming decisions. By observing trends in the show's audience demand patterns, executives can gain a competitive advantage in the entertainment industry.
LEGO Masters Australia's travelability to Germany in the last 30 days is 29%, which means that the audience demand for LEGO Masters Australia is 29% of the demand in its country of origin, Australia. Click through to another market to discover how well LEGO Masters Australia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s LEGO Masters Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for LEGO Masters Australia, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:03 p.m. PST using tv demand data from Parrot Analytics for LEGO Masters Australia in Germany. We provide our partners with smart subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.