The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is crucial to make informed content decisions that will engage audiences and maximize ROI for your platform or network. This is where demand data, like that provided by Parrot Analytics, can be extremely useful. Using demand data, you can determine how much to spend on content, quantify the platform-specific marginal revenue contribution, and assess a TV series' ability to drive subscriptions and mitigate churn, among other things.
Let's examine the example of "Leviathan: The Last Defence," a mobile game and anime TV series based on the game, to see how demand data can be used to make content or acquisition decisions in Germany. The show has good demand in Germany, with 3.1 times the audience demand of the average show in the country over the past 30 days. Only 8.6% of all TV shows have this level of demand, indicating that it is a promising property for acquisition or distribution.
By examining the top 10 global markets where "Leviathan: The Last Defence" is most in-demand, we find Germany to be its number one market worldwide. This information could be used to inform marketing and distribution strategies, focusing more attention and resources towards this market to further boost viewership.
Additionally, demand data could reveal crucial information about the show's audience and performance in the animation genre. The show ranks at the 93.6th percentile in this category, indicating it has higher demand than 93.6% of all animation titles in Germany. By analyzing the audience profile of the show's viewers, producers and distributors can learn more about the show's appeal and how to capitalize on its popularity.
Demand data can also inform important programming decisions, such as the release strategy for the content. In the case of "Leviathan: The Last Defence," we see that demand spiked in late March 2024, suggesting that the show's release or promotional strategy could have been optimized to take advantage of this uptick in interest.
Another way in which demand data can be used to inform content valuation, which answers how much content is worth to another platform, is through quantifying the platform-specific marginal revenue contribution. By examining the show's global performance across dimensions like travelability, longevity, momentum, franchisability, and reach, we can determine how much the show contributes to a given platform's bottom line.
In conclusion, demand data is a vital tool for entertainment executives in making content or acquisition decisions, distribution strategies, programming decisions, and content valuation. By analyzing audience demand for a given piece of programming, stakeholders in the entertainment industry can make informed decisions that will maximize ROI and maintain engagement with audiences.
Leviathan: The Last Defence's travelability to Germany in the last 30 days is 229%, which means that the audience demand for Leviathan: The Last Defence is 229% of the demand in its country of origin, Japan. Click through to another market to discover how well Leviathan: The Last Defence travels internationally.
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Acquire the best shows from partners such as TV Tokyo to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Leviathan: The Last Defence), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular TV Tokyo‘s Leviathan: The Last Defence is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TV Tokyo and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Leviathan: The Last Defence, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Leviathan: The Last Defence in Germany. We provide our partners with extensive TV know-how to help them drive better and more informed content acquisition strategies. Contact us today to find out more.