The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an executive in the entertainment industry, ensuring that the content on your platform has high demand is key to staying competitive and maximizing profits. This is where the use of demand data from Parrot Analytics comes in. Taking the example of "Lie To Me" in Germany, we can explore how demand data can be used to make informed content decisions.
One important question that demand data can help answer is how much a title is worth. Using Parrot Analytics' content valuation system, you can determine the dollar value contribution of a title to your platform. Demand data helps answer questions like what is the baseline value of a title and how is it performing as an acquisition-driving or churn-reducing title. For "Lie To Me" in Germany, we can see that the show has 2.7 times the audience demand of the average show in the country over the last 30 days. This indicates good demand for the show, putting it in the top 8.6% of all TV shows. However, we also see that demand for the show has been decreasing recently. This information can help executives determine the value of the show to their platform and whether they should acquire or renew it.
Another use of demand data is to inform decisions concerning supply and demand. Executives can use demand data to identify what type or genre of content has the opportunity to acquire or produce. In the case of "Lie To Me", we see that the show ranks at the 94.7th percentile in the drama genre in Germany. Knowing this information, executives can make more informed decisions about whether to acquire or produce more content in this genre.
Moreover, demand data on "Lie To Me" can also help executives optimize their marketing campaigns. By analyzing demand spikes and trends, they can tailor their strategies for upcoming releases. For instance, we can see that the show's demand spiked in late March 2024 in Germany. Knowing this information can help execs plan their marketing campaigns for upcoming episodes.
Finally, demand data can help determine whether a show has the potential to be franchised or spun-off into other titles. For "Lie To Me", we see that its franchisability is good, indicating that the show has potential to be further monetized through spin-offs or franchises.
In summary, demand data provides crucial insights for executives in the entertainment industry to make informed decisions about content acquisition, production, and marketing. Whether it's determining the dollar value contribution of a title, identifying opportunities for future content, optimizing marketing campaigns, or identifying potential for spin-offs, demand data can help maximize profits and stay competitive in an ever-changing market.
Lie To Me's travelability to Germany in the last 30 days is 37%, which means that the audience demand for Lie To Me is 37% of the demand in its country of origin, United States. Click through to another market to discover how well Lie To Me travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. FOX, leading to increased commercial efficiency and ROI.
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Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Lie To Me? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as FOX to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from FOX by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Lie To Me. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as FOX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lie To Me), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FOX by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Lie To Me, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Lie To Me is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lie To Me, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for Lie To Me in Germany. We provide our partners with smart entertainment industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.