The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand for a TV show is crucial to make informed content decisions. In the case of "Little Einsteins", we can use demand data to gain insights into the show's performance in Germany during the past month.
Based on our data, "Little Einsteins" has good demand in Germany, with 3.3 times the audience demand of the average show in the country. The show has seen an increase in demand over the past month. This can be an indication of growing popularity, and executives can use this information to make more informed content decisions around this show.
The Parrot Pulse for "Little Einsteins" also reveals that the show's audience demand is good globally, which indicates the potential for international distribution. Its longevity is good, which means that audience demand is maintained over time. This information is important for OTT platforms and TV series financing companies that are interested in acquiring shows with a long shelf life.
The franchise potential of "Little Einsteins" is okay, which suggests that the show has spin-off potential. Therefore, studios and TV production companies can explore the potential for developing new titles under the same franchise to attract a wider audience.
Furthermore, analyzing the performance of "Little Einsteins" in the top ten global markets where it is most in-demand is also essential for executives in distribution and programming. The current data shows that the United States is the top market for this show, indicating that it has a large and loyal audience in the region. Executives may choose to focus on building the show's audience in other markets where its demand may be average or okay.
Finally, determining the audience's affinity with the characters and themes is also crucial for executives looking to retain and grow their audience base. By analyzing the shows, the fans of "Little Einsteins" also like, executives can identify popular themes, which can be used to create or acquire similar content and retain the current fan base.
In conclusion, demand data can be used to help entertainment executives make more informed decisions around content acquisition, distribution, and programming. The analysis of "Little Einsteins" in Germany for the month of March 2024 illustrates how businesses can use demand data to evaluate a TV series' performance to gain valuable insights into audience preferences and inform decisions. By leveraging demand data, executives can make data-driven decisions that optimize investments and ultimately drive better ROI.
Little Einsteins's travelability to Germany in the last 30 days is 34%, which means that the audience demand for Little Einsteins is 34% of the demand in its country of origin, United States. Click through to another market to discover how well Little Einsteins travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Junior‘s Little Einsteins is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Junior and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Little Einsteins, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2 p.m. PST using demand datasets from Parrot Analytics for Little Einsteins in Germany. We provide our partners with far-reaching TV series capabilities to help them drive better and more informed content partnership strategies. Contact us today to find out more.