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TV ratings for Live (라이브) in Germany. tvN TV series

Live (라이브)

Original TV Network:
tvN
Genre:
Comedy
Release type:
Network
IMDB Rating:
6.9

Zadie has cancer. She can't keep a job or pay her bills. She makes a decision to make money by using the very body part that is killing her. Her webcam clients have to make a choice, too; are they LIVE or learning to "live."

How well is this TV series doing in Germany?

Last 30 days
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Empowering Entertainment Executives: How Demand Data Drives Informed Content Decisions

Parrot Analytics Insights - February 2024

In today's entertainment industry, content creators and distributors rely on data more than ever before to determine what shows are most likely to perform well and connect with audiences. One of the most important aspects of decision-making in the industry is knowing the current demand for a TV series, as well as its value. This is where Parrot Analytics comes in, as it utilizes demand data to help inform content decisions and acquisition, distribution, and programming decisions. In this article, we will look at the TV series "Live" which aired in Germany in February 2024 and analyze the demand data that can be used by entertainment executives at various organizations.

Content Valuation: Our unique content valuation model is powered by demand data and can answer a variety of questions related to content valuation. "Live" in Germany had an audience demand that was 6.5 times the country's average over the last 30 days. This means it had good demand, and only 8.6% of all TV shows had such demand in Germany over the month. Furthermore, by using Parrot Analytics content valuation system, executives can estimate the needed budget and return on investment for any given series. Additionally, they can assess a series' ability to drive subscriptions and mitigate churn, estimate cannibalization of audiences if a title is available on multiple services, and assess the value of exclusivity.

Determining Value Globally: Parrot Analytics' demand data enables us to calculate the global value of a TV series, even with a limited release. For example, "Live" had good demand in various countries during February 2024. It was most in-demand in Indonesia, followed by Germany, Malaysia, the United States, South Korea, India, Russia, the Philippines, and Pakistan. Using this data, content creators and distributors can determine the potential value of a TV series, even with limited global access.

Optimizing Audience Targeting: By analyzing demand data, executives can map local whitespace and assess what genres are most popular with audiences, which can help determine the type of content that would benefit from development or acquisition. In this case, since "Live" was in-demand across multiple regions, executives could use this information to create more content aligned with the areas of high demand. Knowing the show's affinity with other popular programs can also support optimized audience targeting.

Effective Marketing Campaigns: Demand data can also be used to plan effective marketing campaigns, building on the momentum of a series. Parrot Analytics can help optimize a marketing campaign ahead of a show's premiere or during its runtime by providing insight into what audiences and genres are most interested in, as well as what the most relevant marketing channels for a particular show might be. Since demand for "Live" spiked in late February in Germany, informed marketers may create a campaign for spring in Germany with the potential to further increase demand.

Maximizing SVOD Expansion: Using demand data, executives can determine what shows would attract new subscribers to their SVOD platform and retain current customers watching other shows on the platform. The demand data for "Live" in Germany can be used to determine the type of content that might perform well in other markets with similar preferences and those with dissimilar tastes.

In conclusion, demand analytics data can be leveraged by executives from all TV-related industries for strategic decision making. Parrot Analytics' content evaluation system is powered by global content demand and supply, allowing them to estimate the potential value of a TV series, its ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if a title is available on multiple services. By analyzing the demand data, executives can use this information to determine the right content to create or acquire, and target specific regions to maximize the audience reach for new and popular TV series.

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More news about Live (라이브):

How fast is demand for Live (라이브) growing?

Last 30 days
+1.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in Germany for Live (라이브) to the preceding 30 days: Demand has increased by 1.5%

Comedy performance

Last 30 days
98.2% Percentile rank
Live (라이브) ranks at the 98.2th percentile in the Comedy genre. This means Live (라이브) has higher demand than 98.2% of all Comedy titles in Germany
Title position in Comedy
percentile-rank-desktop

How well is this TV series doing globally vs. its home market?

Last 30 days
159% Travelability to Germany

Live (라이브)'s travelability to Germany in the last 30 days is 159%, which means that the audience demand for Live (라이브) is 159% of the demand in its country of origin, South Korea. Click through to another market to discover how well Live (라이브) travels internationally.

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Produce with confidence and mitigate downside risks

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Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Comedy. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Live (라이브) from partners like tvN.

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Fuse art with science for the next global hit

Industry
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    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
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Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Comedy) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

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Industry
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    Build more robust financial models that adjust immediately to consumer trends.
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Industry
  • Money Created with Sketch.
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How popular is Live (라이브) around the world?

Our TV audience measurement dataset is truly global. Discover how popular tvN‘s Live (라이브) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

Discover more insights

Over the last 7 days, people who watch Live (라이브) also watch:

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Be the first to receive breaking industry reports, topical analyses and timely reminders of what matters most right now.

Global Market Insights

Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tvN and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Live (라이브), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.

This page has been changed on March 28, 2024, 7:53 a.m. PST using global tv demand data from Parrot Analytics for Live (라이브) in Germany. We provide our partners with extensive SVOD expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.