The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive in Germany, examining the demand data for "Lois & Clark: The New Adventures Of Superman" can provide valuable insights to make informed content decisions, programming decisions, and acquisition decisions.
Firstly, the show has a demand that is 2.0 times the audience demand of the average show in Germany over the last 30 days, which is an exceptional rating. It can also be noted that the show has achieved a peak rank of #748 in the country.
Knowing the audience demand of a TV show can help in content valuation and profitability decision making. In this case, the show has a higher demand than 93.8% of all drama titles in Germany. It indicates that the show is an asset for any platform that holds the streaming rights. By leveraging the Parrot Analytics content valuation system, entertainment executives can calculate the show's ROI, cannibalization of audiences, and assess its exclusivity value.
Secondly, the metadata reveals that the show performed significantly better on a rolling year basis, with demand increasing by 2.9% over the last 30 days, indicating its increased popularity. The demand data on a rolling year can be helpful in assessing the longevity and momentum of a show.
Additionally, the audience data can provide insights into expanding to other countries. "Lois & Clark: The New Adventures Of Superman" has a decent travelability, with 34% of the demand in Germany coming from the show's country of origin. It suggests that there is an opportunity to expand the show's distribution to other countries where demand data is strong.
Finally, the audience data is useful in identifying similar shows that fans might be interested in watching. In this case, other shows that fans of "Lois & Clark: The New Adventures Of Superman" like are listed. It enables SVOD platforms to personalize recommendations for their subscribers.
The Parrot Pulse provides an independent measure of "Lois & Clark: The New Adventures Of Superman" global performance across six dimensions. It confirms the show's outstanding longevity and momentum performance but has an okay franchisability/spin-off potential.
Entertainment executives can use demand data to make data-driven content valuation, programming decisions, and distribution decisions to optimize their content capital. By assessing the popularity of different shows, executives can identify opportunities to attract new subscribers, retain their current subscriber base, and make data-driven media investments.
Lois & Clark: The New Adventures Of Superman's travelability to Germany in the last 30 days is 12%, which means that the audience demand for Lois & Clark: The New Adventures Of Superman is 12% of the demand in its country of origin, United States. Click through to another market to discover how well Lois & Clark: The New Adventures Of Superman travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lois & Clark: The New Adventures Of Superman), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as abc by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Lois & Clark: The New Adventures Of Superman is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lois & Clark: The New Adventures Of Superman, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Lois & Clark: The New Adventures Of Superman in Germany. We provide our partners with far-reaching OTT insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.