The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in a TV production company or network, the demand data for "Long Way Down" in Germany for December 2023 can provide you with important insights regarding the show's performance in the region. Firstly, you can use demand data to get a sense of how much audiences value the show emotionally and financially. With 2.2 times the audience demand of the average show in Germany over the last 30 days, you can infer that "Long Way Down" is worth investing in for German audiences.
Furthermore, you can use demand data to get a sense of what other shows your viewers like. In the case of "Long Way Down", the top shows that viewers who liked 'Long Way Down' watched were 'Anthony Bourdain: No Reservations', 'Long Way Round', 'Life Below Zero: Next Generation' among others. This can be used as a guide for the kinds of content you should acquire, produce, or commission in-house.
Demand data is an important tool to help you make informed programming decisions. In this case, you can use data not only to know that the demand for "Long Way Down" is growing but also that it ranks highly in the documentary genre in the market. The show's success in Germany can imply that it might be worth investing in longer-term, high-quality, more thought-provoking documentary series.
Demand data also allows you to see if your content is resonating globally or not and how much demand it gets in other countries. For example, you can use demand data to compare the demand for "Long Way Down" in the United Kingdom, where it originated, to Germany where it is being analyzed. With the data at hand, you can infer that the demand for "Long Way Down" in the U.K is significantly higher than the demand in Germany. Consequently, you might want to focus attention and resources on local shows that are more famous in the market. Additionally, you can use demand data to compare how program originality compares with remakes or spinoffs. In this sense, franchisability can help guide decisions on which shows or titles should be spun-off, franchised, or developed further.
Lastly, demand data can help your marketing team understand your target audience's behavior and preferences. For example, marketers can use data on fan behavior to optimize target viewers across their existing fans and new digital channels. You can also use data to learn what fans like best about their favorites and what might trigger conversions or subscriptions. With this data, you can create more precise and targeted ads for the upcoming shows aimed at boosting engagement and increasing viewership.
Long Way Down's travelability to Germany in the last 30 days is 36%, which means that the audience demand for Long Way Down is 36% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Long Way Down travels internationally.
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Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from BBC Two by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Long Way Down. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as BBC Two to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Long Way Down), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as BBC Two by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Long Way Down, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular BBC Two‘s Long Way Down is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC Two and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Long Way Down, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Travel Documentary), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2 p.m. PST using global demand analytics from Parrot Analytics for Long Way Down in Germany. We provide our partners with extensive SVOD know-how to help them drive better and more informed content distribution strategies. Contact us today to find out more.