The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives looking to make more informed content decisions, demand data can provide valuable insights that can help inform content valuation, acquisition, distribution, and programming decisions. Below are some of the questions that demand data can answer:
- Content valuation: How much is "Lost Girl" worth, and what is the baseline value of this title? Demand data can reveal the dollar value contribution of this title to any platform in Germany, and the show's value can be compared to the average show in the market.
- Acquisition decisions: Is "Lost Girl" a good acquisition target? The show's demand is good and has been increasing recently. The show is also performing well on a global scale and has higher demand than 96.8% of all drama titles in Germany. Furthermore, the longevity of this show is outstanding.
- Distribution decisions: Which platforms should consider distributing "Lost Girl" in Germany? Demand helps to answer this question, indicating that the show is outperforming the demand of an average TV show in each of the top 10 markets where it's most in-demand, including Germany. The show's demand in Spain is particularly outstanding, providing opportunities to expand distribution in that region.
- Programming decisions: When should "Lost Girl" be aired? The demand spiked in late March in Germany. This information can be used to optimize the release strategy for the show, potentially boosting its demand in the future.
Demand data can also help with content discovery and recommendations, as we can see from the list of similar titles to "Lost Girl" that fans are interested in. Additionally, demand can inform decisions around supply and demand, as executives can better understand what types of content are exhibiting opportunities for acquisition or production.
In terms of content valuation, demand data enables executives to quantify the dollar value contribution of "Lost Girl" to any platform in Germany, and compare it to the average dollar value of other shows in the market. By understanding a show's value, executives can make informed decisions about programming, distribution, and acquisition, among other things.
In summary, demand data can provide valuable insights for entertainment executives across every aspect of the decision-making process. From content valuation to programming decisions, demand data can inform a wide range of strategic decisions that can have a significant impact on a company's success.
Lost Girl's travelability to Germany in the last 30 days is 105%, which means that the audience demand for Lost Girl is 105% of the demand in its country of origin, Canada. Click through to another market to discover how well Lost Girl travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Showcase Canada‘s Lost Girl is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Lost Girl also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Showcase Canada and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lost Girl, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Paranormal Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 16, 2024, 4:29 a.m. PST using global tv demand data from Parrot Analytics for Lost Girl in Germany. We provide our partners with deep content know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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