The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are working in the entertainment industry, audience demand data such as that for "Lovecraft Country" can help you make informed content decisions. For instance, you could leverage this data to make better programming decisions, tailor acquisition decisions, or make assessments on content distribution.
Demand data informs content valuation, such as how much a show like "Lovecraft Country" is worth to a platform in a region like Germany. Because this show has a demand 6.5 times higher than the average show, it is clear that "Lovecraft Country" exhibits high demand and has significant value. With demand increasing, there's a chance that value could increase, too.
Profiling the audience of "Lovecraft Country" can help you identify other shows to acquire that could be popular amongst fans of "Lovecraft Country". For instance, other shows fans of "Lovecraft Country" also like include "The Boys", "Rick And Morty", "The Mandalorian", and "The Expanse". If you are considering acquiring a show that appeals to similar audiences, these shows could be an excellent starting point for acquisition.
Demand data powers an evidence-based approach to content acquisition or production. For "Lovecraft Country", the show's peak rank in Germany increased by 69 spots during February. Its 23.1% surge in demand indicates that the show is potentially offering an untapped audience for a streaming company to capture. Producers, production companies or TV-financing companies would particularly benefit from this information to pursue new production or co-production opportunities with local partners.
If you are looking to identify the potential of a TV series to scale and reach international audiences, travelability and franchise potential are key factors, which are part of the Parrot Pulse measurements. "Lovecraft Country" has okay travelability but good franchise potential, which means the show could unleash potential for spinoffs. This data is crucial for entertainment talent agencies, studios, and TV production companies, which could use it to support the development of content designed to become global franchises.
Finally, tracking audience demand can also help you identify opportunities to optimize marketing campaigns well ahead of the premier event. The fact that an international market such as Spain outperforms all other top countries is a valuable signal of where to focus attention and marketing budgets for its global release.
Lovecraft Country's travelability to Germany in the last 30 days is 122%, which means that the audience demand for Lovecraft Country is 122% of the demand in its country of origin, United States. Click through to another market to discover how well Lovecraft Country travels internationally.
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Acquire the best shows from partners such as HBO to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Lovecraft Country), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Horror genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as HBO by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Lovecraft Country is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lovecraft Country, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been altered on March 18, 2024, 12:49 p.m. PST using global television demand data from Parrot Analytics for Lovecraft Country in Germany. We provide our partners with meaningful SVOD expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.