The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are responsible for making decisions that maximize the value of your company's content. One way to do this is to use demand data to make more informed decisions about content acquisition, distribution, and programming. Using "Lucifer" as an example, we can explore how demand data can help you make better decisions.
Content Valuation:
A fundamental question regarding content is how much it is worth. Content valuation is based on the insights derived from analyzing audience demand, which reveals the dollar value contribution of any title, to any platform, in any region. In the case of "Lucifer", we can see that this show has 16.2 times the audience demand of the average show in Germany over the last 30 days. This demand data enables you to calculate the ROI that "Lucifer" will bring to your platform. It can also tell you how much to spend on acquiring this show, and what the baseline value of the title is.
Programming Decisions:
Demand data plays an essential role in programming decisions. It helps you assess a TV series' ability to drive subscriptions and reduce churn. In the case of "Lucifer", we can see that there has been a recent increase in demand in Germany by 4.3%. This data informs you of the popularity of "Lucifer" among your target audience, which can help you in deciding what other TV shows to add to your programming schedule. Moreover, you can use "Lucifer" to find the most popular genres and create programming schedules that match audience interest.
Distribution Decisions:
Demand data can also help you decide which platforms to target for the distribution of your content. In the case of "Lucifer," we can see that it is performing incredibly well in all markets. The worldwide audience demand across all platforms is exceptional, and its travelability is outstanding. Moreover, we can see that it has global appeal, as evidenced by the fact that it has exceptional demand in the UK, Bulgaria, Russia, Ukraine, India, France, and South Africa.
Acquisition Decisions:
Demand data is also crucial for acquisition decisions. It helps you assess the value of content to another streaming platform. For example, using the demand data for "Lucifer," we can determine how much global appeal the title has compared to other titles in the genre. This data can help you allocate funds to maximize future content investments.
Recommendation:
In conclusion, demand data is essential for making informed decisions about content acquisition, distribution, and programming. Using the example of "Lucifer," We can see how audience demand data can help you maximize the value of your content. It can tell you how much a title is worth, how well it has performed over time, and how successful it will be in the future. Therefore, we recommend that you use demand data to inform strategic decisions in your company.
Lucifer's travelability to Germany in the last 30 days is 49%, which means that the audience demand for Lucifer is 49% of the demand in its country of origin, United States. Click through to another market to discover how well Lucifer travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Lucifer is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Lucifer also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Lucifer, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global demand metrics from Parrot Analytics for Lucifer in Germany. We provide our partners with essential SVOD insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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