The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives are increasingly looking to find data-driven insights to make informed decisions concerning content acquisition, distribution, and programming. Parrot Analytics' content valuation system leverages demand data to help executives quantify the dollar value contribution of any title to any platform in any region. This data enables them to make content decisions on any streaming service and determine how much to spend on content.
For example, by analyzing the demand data for "Marvel's Cloak & Dagger" in Germany in March 2024, executives can learn important insights to drive their programming decisions. Firstly, we see that "Marvel's Cloak & Dagger" has good audience demand in Germany, with 2.1 times the audience demand of the average show over the last 30 days and an increasing demand trend.
Additionally, executives can use the Parrot Pulse data to gain six-dimension insights into how "Marvel's Cloak & Dagger" is performing globally. For instance, executives can use the travelability metric to assess whether a title has global appeal relative to its home market. In this case, we see that "Marvel's Cloak & Dagger" has good worldwide audience demand but only okay travelability. More specifically, the demand for "Marvel's Cloak & Dagger" in Germany was 31% of the demand in the United States, its country of origin.
Executives can also leverage the content valuation system to understand how much their content is worth to another streaming platform. For instance, the demand spike for "Marvel's Cloak & Dagger" in mid-March 2024 in Germany might have been attributed to a recently released future series or movie in the Marvel franchise-driven audience to watch the older series. Knowing this can help executives determine how to allocate their investment dollars and resources.
Moreover, understanding the popular genres in any region can be informative in programming acquisition decisions. By analyzing the most popular content in each region, executives can uncover whitespace opportunities in genres that are underrepresented. The content valuation system can provide insights on how much content is worth and how much investment should be put into the production of a specific genre.
In conclusion, demand data provides valuable insights to entertainment executives to make informed decisions about content valuation, acquisition, and programming. By leveraging the Parrot Analytics content valuation system, executives can quantify the dollar value of any title, assess the ROI of a specific title or library, and understand how titles drive engagement on their platforms.
Marvel's Cloak & Dagger's travelability to Germany in the last 30 days is 32%, which means that the audience demand for Marvel's Cloak & Dagger is 32% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Cloak & Dagger travels internationally.
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Acquire the best shows from partners such as Freeform to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Cloak & Dagger), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Freeform by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Marvel's Cloak & Dagger, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Freeform‘s Marvel's Cloak & Dagger is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Freeform and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Cloak & Dagger, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 18, 2024, 2 p.m. PST using global television demand analytics from Parrot Analytics for Marvel's Cloak & Dagger in Germany. We provide our partners with far-reaching TV insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.