The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for data-driven insights that can help you make more informed decisions related to content valuation, distribution, programming, and acquisition. The advent of big data and analytics has made it possible to gather and analyze audience demand data, offering key insights into audience behavior and preferences. In this context, we can look at Marvel's Guardians of the Galaxy as an example of how demand data can inform content decisions.
Content Valuation: How much is my show worth? "Marvel's Guardians Of The Galaxy" has a strong audience demand in Germany with 3.0 times the audience demand of the average show in Germany over the last 30 days, indicating a high content valuation. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. Thus it can estimate the worth of content in dollars based on its demand data.
Programming decisions: By analyzing the show's audience demand in the comedy genre, we deduce that "Marvel's Guardians of the Galaxy" is doing well and has higher demand than 95.0% of all comedy titles in Germany. This information can help you make informed programming decisions related to comedy content.
Distribution decisions: The Parrot Pulse for "Marvel's Guardians Of The Galaxy" provides an independent measure of its global performance across six dimensions, revealing its global demand across all platforms, travelability, longevity, momentum, franchisability, and reach. You can use this information to decide which regions or platforms to distribute the show, negotiate licensing deals, and make a case for localizing the content for an international audience.
Acquisition: Comparing the performance of "Marvel's Guardians Of The Galaxy" on a 1-year rolling basis vs the last 30 days shows that its popularity has increased. This information can be used when deciding whether to acquire the rights to the content for your platform, helping you understand the rise to the show's popularity.
Marketing: The increase in audience demand for "Marvel's Guardians of the Galaxy" in Germany by 149.6% during March can be attributed to the strong marketing campaign. You can use this information to optimize your future marketing campaigns for similar content releases.
Finally, the top 10 global markets where "Marvel's Guardians Of The Galaxy" is most in-demand can guide you on content localization, licensing deals, and expansion. For instance, the United States is "Marvel's Guardians Of The Galaxy"'s number one market globally. By focusing on user demographics in this market, you can optimize your marketing strategy, programming, or distribution.
Overall, demand data is becoming increasingly critical for informed content decisions. It provides key insights related to content valuation, programming, distribution, acquisition, and marketing. Parrot Analytics' content valuation system is based on demand data, allowing TV executives and producers to make more informed decisions based on the global content demand and supply.
Marvel's Guardians Of The Galaxy's travelability to Germany in the last 30 days is 96%, which means that the audience demand for Marvel's Guardians Of The Galaxy is 96% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel's Guardians Of The Galaxy travels internationally.
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Acquire the best shows from partners such as Disney XD to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Marvel's Guardians Of The Galaxy), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney XD by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Marvel's Guardians Of The Galaxy, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Disney XD‘s Marvel's Guardians Of The Galaxy is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney XD and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel's Guardians Of The Galaxy, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Marvel's Guardians Of The Galaxy in Germany. We provide our partners with far-reaching entertainment industry competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.