The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can utilize the demand data of a TV series to make more informed decisions regarding content valuation, acquisition, distribution, and programming. As an example, we will examine how demand data can assist in the decision-making process of executives in relation to "Marvel Studios: Legends."
One of the main benefits of utilizing demand data for decision-making purposes is that it provides a way to estimate the value of a particular title. Parrot Analytics' content valuation system is based on demand data and can reveal the dollar value contribution of any title to any platform in any region. For "Marvel Studios: Legends," demand data shows that its audience demand in Germany over the last 30 days is 3.6 times the average show, which is good. This information is key to identifying the value of the series and how much it should be worth.
Another way demand data can be used is for acquisitions, which is critical in the entertainment industry. By using demand data, executives can calculate the ROI of a specific title for any given platform. Demand data can also be used in measuring a TV series' ability to drive subscriptions and mitigate churn. The high demand for "Marvel Studios: Legends" in Germany suggests that it has the potential to drive subscribers to a streaming platform.
Demand data can also be used to inform distribution strategies and programming decisions. By examining the show's global popularity, executives can utilize this information to determine which platforms to target for distribution. The show's top 10 global markets, wherein it has outperformed the average TV show, can provide insight into where it would be most lucrative to acquire the show's distribution rights. Furthermore, understanding the taste clusters and preferences of audiences can help with making programming decisions such as scheduling and selecting content genres for production.
Demand data aids in creating effective pre-release marketing campaigns by identifying the show's momentum as well as untapped markets where it may be received well. Additionally, it can identify under-monetized titles and new opportunity markets for content distribution.
Overall, by utilizing demand data in decision-making processes, entertainment executives can make more informed choices that lead to higher revenues and better audience engagement. With Parrot Analytics' content valuation system powered by global content demand and supply, we can help executives estimate the monetary value of any title, allowing them to make more informed and lucrative decisions.
Marvel Studios: Legends's travelability to Germany in the last 30 days is 22%, which means that the audience demand for Marvel Studios: Legends is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Marvel Studios: Legends travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Marvel Studios: Legends is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Marvel Studios: Legends, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Docudrama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using demand datasets from Parrot Analytics for Marvel Studios: Legends in Germany. We provide our partners with extensive entertainment industry expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.