The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data can provide insight to help make informed content decisions. Let us take "Masha And The Bear" for example. With its outstanding demand data, it is imperative to use the insights effectively to make strategic content decisions to maximize profitability.
Content Valuation: Understand the Value of the Show
Parrot Analytics content valuation system utilizes global content demand and supply to provide an economic valuation of TV shows like "Masha And The Bear." By quantifying the platform-specific marginal revenue contribution of the show and its ability to drive engagement across the rest of the catalog, content executives can determine how much to spend on the series or the entire catalog.
Distribution Decisions: Targeting the Right Platform
Using "Masha And The Bear" as a case study, the top 10 global markets where the series is in-demand indicate that the show is successful across multiple countries and cultures. TV executives can use this data to target platforms where the show performs exceptionally well, increasing the chances of a successful distribution deal.
Programming Decisions: Optimal Release Strategy and Pricing
Demand data allows companies to choose the best release strategy for their content on a particular platform. As "Masha and The Bear" has high demand in Germany, TV executives should use the insights from the show's demand to decide when to release the next episode and for how long. Additionally, pricing strategies can be optimized, knowing the exact value of the show.
Franchisability: Spin-off Potential
The data insights show that "Masha And The Bear" has exceptional franchisability, meaning that the content can be monetized through the development of spin-offs or franchises. Executives can use this data on potential franchise opportunities and choose brands that best represent the show's identity.
Subscriber Retention: Keep Your Audience Happy
Asking questions like what shows should be acquired to keep the current audience happy, or what titles should be bought to grow the audience requires looking at demand data. Executives can use insights from "Masha And The Bear" and see what other shows its fans watched, such as "Bluey" and "PAW Patrol," and offer similar shows, stimulating higher engagement and retention levels.
In conclusion, entertainment executives can use demand data strategically to bolster content valuation, distribution, and programming decisions, maximizing profitability. The exceptional demand for "Masha And The Bear" in Germany and globally highlights the potential of the content. By using the demand data insights across different dimensions, executives can develop unique strategies to optimize content decisions and remain competitive.
Masha And The Bear's travelability to Germany in the last 30 days is 42%, which means that the audience demand for Masha And The Bear is 42% of the demand in its country of origin, Russia. Click through to another market to discover how well Masha And The Bear travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Russia-1‘s Masha And The Bear is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Russia-1 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Masha And The Bear, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:05 p.m. PST using global television demand metrics from Parrot Analytics for Masha And The Bear in Germany. We provide our partners with far-reaching television series know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.