The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you work in the TV and entertainment industry, you know how important it is to have accurate data to make informed decisions about which content to finance, produce, acquire, or distribute. At Parrot Analytics, we help entertainment professionals make better decisions by providing key insights and trends using demand data.
One example of how demand data can be used is to assess the value and demand of a particular TV series. For instance, let's take a look at the demand data for "Maya The Bee" in Germany for the month of March 2024. We found that demand for "Maya The Bee" in Germany is good, with 2.6 times the audience demand of the average show in Germany over the last 30 days. Using this demand data, executives can estimate the dollar value contribution of this title to any platform in any region, benchmark its performance against other shows, and assess its potential to drive subscriptions and mitigate churn.
We also discovered that the show dropped in rank by 181 spots during March in Germany, indicating that the content may be facing increased competition in the market. However, "Maya The Bee" ranks at the 94.6th percentile in the family genre, meaning it has higher demand than 94.6% of all family titles in Germany. This insight suggests that the show could be a valuable asset for any platform looking to appeal to family audiences.
Executives can also use demand data to understand how the audience is responding to the show and identify trends related to its production and distribution. For example, we discovered that during March, audience demand for "Maya The Bee" decreased by 24.5% in Germany. However, demand spiked in late March 2024, possibly due to specific marketing campaigns or word-of-mouth.
Furthermore, executives can use demand data to identify new opportunities to acquire, produce, or distribute content. By examining the top 10 global markets where "Maya The Bee" is most in-demand over the last 30 days, we found that this TV series outperforms the demand of the average TV show (1x) in each of these markets. This insight provides executives with key information about where and how to target and promote the show to maximize its global appeal and revenue potential.
In addition, by using demand data to study the show's performance over a rolling one-year basis versus the last 30 days, we can determine whether the show is gaining or losing popularity. For "Maya The Bee," the data revealed that the show's average demand on a rolling year basis was 2.3 times the average title, compared to 2.6 times the title average for the last 30 days. This indicates an increase in popularity for the show recently.
Finally, executives can use demand data to assess the potential of a TV series as a franchise or spin-off. For "Maya The Bee," our analysis showed that its franchisability score was poor, suggesting that executives may not have a significant opportunity to monetize its intellectual property outside of the original show.
In conclusion, entertainment executives can use demand data from Parrot Analytics to inform and improve their strategic decision-making processes related to content valuation, acquisition, programming, and distribution. By gaining key insights into demand trends and audience response, executives can make better-informed decisions that lead to greater success in this industry.
This is Maya The Bee's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Maya The Bee travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. ZDF, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Maya The Bee.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Maya The Bee from partners like ZDF.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Maya The Bee? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as ZDF to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from ZDF by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Maya The Bee. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as ZDF to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Maya The Bee), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as ZDF by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Maya The Bee, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular ZDF‘s Maya The Bee is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for ZDF and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Maya The Bee, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using global demand content analytics from Parrot Analytics for Maya The Bee in Germany. We provide our partners with deep subscription-video-on-demand insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.