The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, you can use the demand data for "Mia And Me" to make more informed decisions about whether to acquire the show, distribute it, or make programming decisions related to it.
Content valuation is an essential aspect of decision-making for TV executives, and demand data is a critical component of content valuation. You can use Parrot Analytics' demand-based content valuation system to determine how much the show is worth, and what its contribution to a platform's revenue might be. With this information, you can make a more informed decision about whether to acquire the show or not.
Using the demand data for "Mia And Me," you can analyze how well the show is performing and whether it is a good candidate for distribution. The show has a high demand in Germany, which is its number one market globally. On a rolling year basis, the show's average demand was 2.5 times the title average, indicating that it has a substantial following. The show's momentum, the pace of growth, is slowly picking up, whereas its longevity, the maintenance of audience demand over time, is good.
Additionally, the show's global appeal can be useful information for OTT platforms or SVOD platforms, especially if they plan to expand globally or introduce the series in new markets. For example, the show has good demand in Italy, Russia, Brazil, Poland, Ukraine, Serbia, and Bosnia & Herzegovina, suggesting it could be profitable in these territories.
By analyzing the audience data, you can gain insights into the preferences of your current audience and use that information to develop or acquire new content to meet their demand. In the case of "Mia And Me," fans of the show also enjoyed shows including "Once Upon A Time," "My Little Pony: Friendship Is Magic" and "Spidey And His Amazing Friends," and this could be an opportunity to create or acquire similar titles to engage and retain subscribers.
Demand data can enhance your programming decision-making capabilities and enable you to optimize your programming lineup. You can identify white spaces in your programming lineup, finding areas where you may wish to create or acquire content. This information can then inform many programming decisions, from when to release content to how to price it and what marketing strategy to adopt ahead of a show's premiere.
Finally, by using demand data, you can learn a lot about your audience, including their tastes and preferences. This information can help you target programming that resonates with them, potentially increasing engagement and reducing churn. You can also compare "Mia And Me" to other shows available on the market to benchmark its performance and identify opportunities for competitive differentiation.
Mia And Me's travelability to Germany in the last 30 days is 151%, which means that the audience demand for Mia And Me is 151% of the demand in its country of origin, Italy. Click through to another market to discover how well Mia And Me travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Rai 2, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Mia And Me.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Mia And Me from partners like Rai 2.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Mia And Me? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Rai 2 to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Rai 2 by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Mia And Me. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Rai 2 to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Mia And Me), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Rai 2 by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Mia And Me, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s Mia And Me is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mia And Me, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:04 p.m. PST using global television demand datasets from Parrot Analytics for Mia And Me in Germany. We provide our partners with valuable TV industry insight to help them drive better and more informed content distribution strategies. Contact us today to find out more.