The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data has become a crucial tool for entertainment executives in making informed content, acquisition, distribution, and programming decisions. By analyzing audience demand for a TV series, executives can understand how their show is performing, in comparison to other titles in the market, and benchmark it against their competitors. In addition, they can make more informed decisions on which titles to acquire or produce, which platforms to target for distribution of their content, and how to optimize their marketing campaign ahead of premieres.
For instance, let's look at "Miss Scarlet And The Duke" for the month of March 2024 in Germany, and how demand data can help executives make more informed content decisions:
Firstly, using Parrot Analytics' content valuation system, executives can calculate the value contribution of "Miss Scarlet And The Duke" to any platform or region, and also assess its ability to drive subscriptions and mitigate churn. As the show has 3.5 times the audience demand of the average show in Germany over the last 30 days, its demand is good. This information can be used to quantify the baseline value of the show and estimate its potential ROI.
Secondly, executives can use demand data to pinpoint which elements of an existing content the fans like the most, and optimize upcoming productions to ensure success. For instance, fans of "Miss Scarlet And The Duke" also like "Jeopardy!", "Fear The Walking Dead", and "True Detective" among others. Executives can then dig deeper to understand what aspects of these shows appeal to the fans of "Miss Scarlet And The Duke" and incorporate them in future productions.
Thirdly, audience demand data can inform optimal release strategy and pricing. For "Miss Scarlet And The Duke", the demand spiked in late March 2024 in Germany, indicating that the chosen release date and marketing strategy were effective. By understanding the dynamics of demand behavior through time, executives can make informed decisions on which release window will work best for their show, and at what price point.
Fourthly, executives can leverage demand data to uncover under-monetized titles and find new opportunity markets for content distribution. This is critical for content expansion and monetization. For instance, while the show's demand was good in the top 10 global markets where it was most in-demand, it was low in comparison to demand in the United States. This reveals an opportunity for executives to take the show to the U.S. to monetize on its high demand in that region.
Finally, data on global performance across various dimensions can help executives understand "Miss Scarlet And The Duke's" ranking and performance over time. For instance, its worldwide audience demand across all platforms is good, and its travelability (international demand relative to its home market) is okay. The demand for "Miss Scarlet And The Duke" in Germany was 30% of the demand in its country of origin, the United States. Finally, the show's longevity and momentum are good, while its franchisability and reach are okay and good, respectively. These dimensions can further inform executives on how to sustain and capitalize on the success of "Miss Scarlet And The Duke" in the current market climate.
Miss Scarlet And The Duke's travelability to Germany in the last 30 days is 27%, which means that the audience demand for Miss Scarlet And The Duke is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Miss Scarlet And The Duke travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular PBS‘s Miss Scarlet And The Duke is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for PBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Miss Scarlet And The Duke, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:03 p.m. PST using global television demand metrics from Parrot Analytics for Miss Scarlet And The Duke in Germany. We provide our partners with extensive entertainment industry analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.