The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the decision of what content to produce, distribute or acquire can be a difficult one to make. This is where the use of demand data comes in. Taking the example of the TV show "Mrs. Davis", the demand data can be used to make more informed decisions.
One key area where demand data can be used is content valuation. At Parrot Analytics, our content valuation system is based on demand data and can reveal the dollar value contribution of any title, to any platform, in any region. By using demand data, we can answer questions such as: how much is "Mrs. Davis" worth to a streaming platform, what is the baseline value of the title, and how is the series performing as an acquisition-driving or churn-reducing title?
Another area where demand data can be useful is in distribution decisions. For example, "Mrs. Davis" has higher demand in Germany than in any other market globally. This could indicate that the show would perform best if distributed primarily in Germany. By examining the top 10 global markets where "Mrs. Davis" is most in-demand, we can see where the show would be most successful and how much should be spent on distributing it.
Demand data can also help with programming decisions. For example, the data shows that during February, audience demand for "Mrs. Davis" increased in Germany by 17.0%. This information could be used to identify which episodes or storylines are connecting with the audience, and adjust the programming accordingly.
Acquisition decisions can also be made using demand data. For instance, other shows that fans of "Mrs. Davis" also like are "Silo", "Foundation", "Ted Lasso", "Gen V", "Family Guy", "Loki", "Fargo", "Rick And Morty", and "Star Trek: Picard". If an executive is considering acquiring any of these shows, the fact that they share a similar audience with "Mrs. Davis" can be used to inform that decision.
Lastly, demand data can inform decisions around marketing and promotion. For example, the demand for "Mrs. Davis" spiked in late February 2024, which may indicate a marketing campaign for the show during that time period was especially effective. By optimizing marketing campaigns ahead of a premiere, executives can ensure the best possible outcome for their content.
In conclusion, by using demand data, entertainment executives can make more informed decisions around content valuation, distribution, programming, acquisitions, and marketing. Ultimately, this information can help executives choose the right content to produce, distribute, or acquire in order to maximize engagement, subscriptions, and revenue.
Mrs. Davis's travelability to Germany in the last 30 days is 167%, which means that the audience demand for Mrs. Davis is 167% of the demand in its country of origin, United States. Click through to another market to discover how well Mrs. Davis travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Peacock‘s Mrs. Davis is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Peacock and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Mrs. Davis, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on March 29, 2024, 3:29 a.m. PST using tv demand content analytics from Parrot Analytics for Mrs. Davis in Germany. We provide our partners with meaningful TV know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.