The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For executives working in the entertainment industry, demand data is an invaluable resource that can provide them with insights that inform their content, programming, acquisition, and distribution decisions. This is exemplified by our analysis of "Ms. Marvel" in Germany in March 2024.
One key insight that executives can derive from demand data is content valuation. Demand data provides an economic valuation system, allowing executives to quantify the value of their content to a platform in any region. For "Ms. Marvel," we found that it had 2.7 times the audience demand of the average show in Germany over the last 30 days, indicating good demand. This data shows that "Ms. Marvel" is performing well in its target market, and executives can use this information to determine the value of the show to potential partners or to justify investment in producing new seasons of the show.
Another critical aspect of demand data is that it highlights audience preferences and helps executives make more informed content decisions. For instance, we found that viewers who enjoyed "Ms. Marvel" also enjoyed shows such as "Moon Knight," "Hawkeye," and "WandaVision." By examining audience behavior patterns, executives can determine which genres are resonating most with their current audience, and accordingly focus on producing more of such content to attract new subscribers.
Demand data also helps reveal how well a show is performing in different markets and its global appeal (travelability). For "Ms. Marvel" in Germany, we found that it maintained good traction in audience demand and how well it performed outside of its home market. We also noticed spikes in audience demand in late March 2024 in Germany. This information can help executives identify markets that a show is performing well in, and effectively allocate resources towards marketing and distribution in those markets.
Furthermore, demand data can help assess a show's potential in terms of longevity, sustainability, momentum, franchisability, and reach. For "Ms. Marvel," we found that it has good performance across each of these dimensions, which is excellent for executives concerned about the overall success and sustainability of their content. Executives can use this kind of information to make decisions about which shows to prioritize for more significant investments or make strategic shifts in their content roadmap based on the insights uncovered.
In conclusion, demand data is an important tool that entertainment executives can use to make informed decisions about their programming and content acquisition or distribution. The analysis of "Ms. Marvel" in Germany in March 2024 shows how executives can use this type of data to better understand their audiences, value their content, and make decisions about which markets to prioritize and which titles to acquire or produce. By leveraging demand data, executives can make more informed decisions that lead to better long-term outcomes for their businesses.
Ms. Marvel's travelability to Germany in the last 30 days is 27%, which means that the audience demand for Ms. Marvel is 27% of the demand in its country of origin, United States. Click through to another market to discover how well Ms. Marvel travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Ms. Marvel is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Ms. Marvel, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Superhero Series), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using demand analytics from Parrot Analytics for Ms. Marvel in Germany. We provide our partners with meaningful television industry analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.