The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content, acquisition, or distribution decisions. This is where demand data comes in, as it can provide key insights into how well a show is performing and what audiences are looking for. One show that provides an excellent case study is "My 600-lb. Life," which tells the story of morbidly obese people as they undergo life-changing surgeries to regain their health and independence.
Firstly, demand data can help with content valuation, as it allows executives to determine how much a show is worth and how it is performing over time. In the case of "My 600-lb. Life," we can see that it has outstanding demand in Germany, with 8.1 times the audience demand of the average show in the country over the last 30 days. This indicates that the show is highly valued by German audiences and is likely driving strong engagement on a streaming or linear platform. The show's peak rank in Germany was #199, which is also a strong indicator of its popularity.
Demand data can also help with programming decisions, as it can reveal which shows are similar to "My 600-lb. Life" and are likely to appeal to the same audiences. In this case, we can see that viewers who enjoy "My 600-lb. Life" are also likely to enjoy shows like "90 Day Fiance: The Other Way" and "Naked and Afraid XL." This provides valuable information for networks and platforms that are looking to develop new programming or acquire titles that will resonate with their viewers.
Demand data can also help with acquisition and distribution decisions. For example, executives can use demand data to determine which markets are most interested in “My 600-lb. Life”. Germany is a highly valuable market for this show, with outstanding demand. The show also performed well in other markets such as Switzerland and Ukraine, indicating that it has broad appeal. This knowledge can help executives to target their advertising and marketing efforts more effectively, as well as identify which platforms or networks are likely to be interested in acquiring the show.
Finally, demand data can help with decision-making related to scaling and monetizing IP. In the case of “My 600-Ib. Life”, we can see that its longevity is outstanding, since it has maintained a high level of audience demand over time. This suggests that the show has a sustainable and loyal fanbase that will continue to drive engagement and revenue. Additionally, the show's high reach indicates that it has broad appeal and may be able to attract new subscribers to a platform or network.
In conclusion, demand data can provide valuable insights into how well a show is performing and what audiences are looking for. As an entertainment executive, it is important to use this data to make more informed content, acquisition, distribution, and programming decisions. "My 600-lb. Life" serves as an excellent example of how demand data can be used to gain a deeper understanding of audience preferences and behavior, and to create successful and sustainable entertainment products and services.
My 600-lb. Life's travelability to Germany in the last 30 days is 42%, which means that the audience demand for My 600-lb. Life is 42% of the demand in its country of origin, United States. Click through to another market to discover how well My 600-lb. Life travels internationally.
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Acquire the best shows from partners such as TLC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My 600-lb. Life), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TLC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My 600-lb. Life, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Beauty And Fitness), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 8:44 p.m. PST using demand datasets from Parrot Analytics for My 600-lb. Life in Germany. We provide our partners with valuable TV series workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.