The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data like the data for "My Cat From Hell" for March 2024 in Germany can inform your decision-making process regarding content acquisition, programming decisions, and distribution decisions. Valuing content is important in determining how much to spend on content, and Parrot Analytics' content valuation system uses demand data to reveal the dollar value contribution of any title, to any platform, in any region.
1. Content Valuation and Acquisition Decisions: "My Cat From Hell" has audience demand that is 3 times the average show in Germany over the past 30 days and demand for this show has been increasing recently. Therefore, you could conclude that the show has a high dollar value contribution to any platform in Germany. Understanding the show's audience demand data can help inform content acquisition decisions for SVOD platforms. The demand data can quantify the platform-specific marginal revenue contribution and how a title drives engagement across the rest of the catalog, which helps you to calculate the ROI a specific title will bring to any given platform.
2. Programming Decisions: Analyzing audience demand data can help you optimize a TV series' ability to drive subscriptions and mitigate churn. The demand for "My Cat From Hell" in Germany has increased by 177.8% during March 2024. This data can help television executives to determine which titles they should buy if they want to retain their current audience, as well as which programs they should buy to attract new subscribers to their SVOD service. Moreover, the data reveals which genres are resonating more with the current audience in specific markets. Knowing the most popular genres in your local market can enable the optimal release strategy and pricing.
3. Competitive Benchmarking and Distribution Decisions: Understanding the demand data for "My Cat From Hell" and how it compares against other titles available on the market can help television executives to make better distribution decisions. Additionally, demand data can inform decisions about which platforms they should target for distribution of their content, especially when assessing a TV series' potential to achieve traction with the local audience. Analyzing audience demand data can help you determine which content is under-monetized and find new opportunity markets for content distribution.
4. Franchisability: The low franchisability (spin-off potential) of "My Cat From Hell" indicates little opportunity for the monetization of intellectual property through spin-offs or franchises. Understanding the assessment of franchisability of the content highlights which intellectual properties could provide future expansion opportunities and revenue streams. The demand for franchisability data showcases how analytics can better inform future investment strategies.
In conclusion, Parrot Analytics' demand data for "My Cat From Hell" in March 2024 in Germany can help television executives to make informed content valuation, acquisition, distribution, and program decisions. The data provides insight into demand trends and audience interests, identifying possible international expansion opportunities, possible titles that may have low risk but generate maximum returns on investment, and more. Utilizing demand data effectively can support strategic decision-making and could be the difference between success and failure in a highly competitive market.
My Cat From Hell's travelability to Germany in the last 30 days is 51%, which means that the audience demand for My Cat From Hell is 51% of the demand in its country of origin, United States. Click through to another market to discover how well My Cat From Hell travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Animal Planet‘s My Cat From Hell is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Animal Planet and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Cat From Hell, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Family Reality), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for My Cat From Hell in Germany. We provide our partners with valuable TV series expertise to help them drive better and more informed content acquisition strategies. Contact us today to find out more.