The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive working in an OTT, SVOD, TV series financing, TV production, or content distributor company, there is no doubt that you have to make strategic decisions every day. For instance, you might be wondering how you can determine how much to spend on content. Or you might seek to understand what type(s) of content exhibit opportunity to acquire or produce. Alternatively, you may be looking for ways to increase the popularity of your platform or network and want to know what genres are resonating most with your current audience and what genres you should focus on to attract new subscribers.
Parrot Analytics’ demand data can provide valuable insights into these questions and more. Consider the example of "My Little Pony: Friendship Is Magic," a TV show that aired from 2010 to 2019 and has since garnered a cult following amongst a wide range of age groups. Demand for this show in Germany has been exceptional, with 21.3 times the audience demand of the average show over the last 30 days - this is the kind of content that makes for a great acquisition for any SVOD or OTT platform. Let’s see how you could use demand data to enhance your strategic decision-making:
Content Valuation
Using Parrot Analytics’ content valuation system, you can apply demand data to determine the worth of individual titles or even entire content libraries. Using demand data, you can calculate the ROI a specific title will bring for any given platform. For example, you could determine the dollar value contribution of a show like "My Little Pony: Friendship Is Magic" to any platform, in any region, and you could also assess a TV show's ability to drive subscriptions and mitigate churn, as we see in this case.
Marketing and Release Strategy
Demand data can help you optimize your marketing campaign ahead of a premiere and implement the best release strategy for your content. You could look to see how demand has changed over time, as well as the peak periods of demand. Studying the impact of timing, promotional activities, and word of mouth could help you enhance acquisition, retention and customer satisfaction.
Content Acquisition and Production
Demand data can answer the question of what kind of content exhibits an opportunity to acquire or produce. With "My Little Pony: Friendship Is Magic," the data suggest that the show’s popularity has been increasing in Germany with fans of the show looking to possibly catch the latest episode. You could use this information to identify the next big hit on the horizon based on changing trends of this already popular show.
Competitive Benchmarking
Using Parrot Analytics, you can compare the performance of "My Little Pony: Friendship Is Magic" against other titles available on the market. You could use this information to determine how relevant the show would be for your platform or for comparison with other titles in your content library.
Travelability
By examining the top 10 global markets where "My Little Pony: Friendship Is Magic" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. Travelability, a measure of international demand relative to the show’s country of origin, indicates that the show has international potential beyond its current German audience. This can help you determine how global appeal could impact your content investment.
Content creators, distributors, and networks that are searching for information on how to make more informed content-related decisions can leverage demand data to their advantage. By considering the tremendous success that "My Little Pony: Friendship Is Magic" is currently enjoying in Germany, Parrot Analytics’ demand data could be a critical tool in helping you make strategic decisions regarding content valuation, marketing, competitive benchmarking, content acquisition, and production.
My Little Pony: Friendship Is Magic's travelability to Germany in the last 30 days is 39%, which means that the audience demand for My Little Pony: Friendship Is Magic is 39% of the demand in its country of origin, United States. Click through to another market to discover how well My Little Pony: Friendship Is Magic travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Children genre and assess the strengths and weakness of the competition’s content e.g. Hub Network, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as My Little Pony: Friendship Is Magic.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Children. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as My Little Pony: Friendship Is Magic from partners like Hub Network.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Children) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for My Little Pony: Friendship Is Magic? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Hub Network to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Hub Network by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as My Little Pony: Friendship Is Magic. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Hub Network to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. My Little Pony: Friendship Is Magic), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Children genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Hub Network by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Children. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as My Little Pony: Friendship Is Magic, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Hub Network‘s My Little Pony: Friendship Is Magic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hub Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for My Little Pony: Friendship Is Magic, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 8:47 p.m. PST using tv demand data from Parrot Analytics for My Little Pony: Friendship Is Magic in Germany. We provide our partners with extensive television industry insight to help them drive better and more informed content marketing strategies. Contact us today to find out more.