The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions when it comes to content production, acquisition, distribution, and programming. Demand data can be used to help you make these decisions and ensure that your investments are more strategic.
Taking the example of "Niloya", we can see how demand data could inform content acquisition decisions:
- Content valuation: Demand data provides an economic valuation system powered by global content supply and demand. As "Niloya" has demand 6.7 times the average show, we can infer that it has a higher value than an average show. Parrot Analytics' content valuation system enables decision-makers to quantify the value contribution of any title to any platform in any region. You can use this system to calculate ROI for any title and assess its ability to drive subscriptions and reduce churn.
- Audience demand: Using demand data, you can determine how popular a show is relative to others in the market. "Niloya" has demand that is significantly higher than others, so it could be a great acquisition for platforms looking to boost their audience engagement. This show particularly appeals to the animation genre, making it a potential target for platforms catering for younger viewers.
- International demand: "Niloya" has a poor travelability rating, meaning that it has weak international demand relative to its home market. The show's demand in Germany represents only 36% of its demand in Turkey. Entertainment companies looking to expand globally could use this information to focus their content efforts on markets outside of Germany where "Niloya" has higher demand.
- Momentum: Over the last 90 days, "Niloya" has gained popularity in Germany. Demand has increased compared to previous months. This information is valuable for making programming decisions since it suggests that "Niloya" is on an upward trajectory. You could use this to inform when and how often to air the show.
- Franchisability: Spin-off potential for this show is poor. This can inform decisions about whether or not to develop spin-offs or franchises based on "Niloya".
Overall, it is clear that demand data can provide a valuable source of insight for entertainment executives. By using analytics tools like Parrot Analytics, decision-makers can make more informed decisions about content investments, programming and distribution strategies, and new market targeting. This will ultimately result in more effective content acquisition decisions and improved engagement with audiences that will drive revenue and growth for entertainment companies.
Niloya's travelability to Germany in the last 30 days is 30%, which means that the audience demand for Niloya is 30% of the demand in its country of origin, Turkey. Click through to another market to discover how well Niloya travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular youtube‘s Niloya is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for youtube and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Niloya, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 7:07 p.m. PST using global television demand metrics from Parrot Analytics for Niloya in Germany. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.