Parrot Analytics logo
What is Demand? Why Demand? Industry Products Insights
TV ratings for Obi-wan Kenobi in Germany. Disney+ TV series

Obi-wan Kenobi

Original TV Network:
Disney+
Genre:
Action and Adventure

How well is this TV series doing in Germany?

Last 30 days
8.9x Difference from market average outstanding
Title position in demand distribution
Outstanding demand distribution

The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.

The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.

As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.

Maximizing Success in the Crowded Content Landscape: Leveraging Demand Data for Strategic Decision Making

Parrot Analytics Insights - March 2024

Entertainment executives face a plethora of decisions across a wide variety of areas when creating, acquiring, distributing or programming content. In recent years, demand data has become a critical resource when making strategic decisions. Over the years, Parrot Analytics has made it easier for these executives to access an independent measure of performance that encompasses six dimensions, which include worldwide audience demand, travelability, longevity, momentum, franchisability and reach. This article will demonstrate how entertainment professionals can use demand data to make informed content decisions, using the example of “Obi-wan Kenobi” in Germany for the month of March 2024.

Content Valuation:
One crucial decision that TV executives make is how much to spend on content. Using Parrot Analytics' content valuation system based on demand data, executives can assess the dollar value contribution of any title to any platform in any region. In the case of "Obi-wan Kenobi," we know that the show has 8.9 times the audience demand of the average show in Germany over the last 30 days, which is outstanding. This information can help executives understand the value of this show accurately.

Acquisition Decisions:
Choosing to acquire a particular show can be a daunting task. Using demand data, executives can determine the contribution of a title to a particular platform and its performance from a global perspective. For example, from demand data, we know that "Obi-wan Kenobi" outperforms the demand of the average TV show in each of the top 10 global markets, including the United States where it achieved outstanding audience demand of 14.1x. Therefore, this information can help executives decide which markets and shows to invest in.

Programming Decisions:
As the content ecosystem becomes fragmented, programming decisions have never been more challenging. Fortunately, demand data can help identify the audiences most interested in a particular show or genre. In the case of "Obi-wan Kenobi," we know that the show is ranked at the 97.1th percentile in the adventure genre in Germany for March, outperforming 97.1% of all adventure titles in Germany. Additionally, we know that late March saw a spike in audience demand for the show in Germany. This information can help executives determine the best programming line-up or schedule for the show.

Distribution Decisions:
Choosing the right platform for distribution can make a significant impact on a show's success. Travelability, one of the six dimensions of demand, measures a show's international demand relative to its home market. In the case of "Obi-wan Kenobi," it has an outstanding travelability score. This information helps distributors make informed decisions on where to distribute the show and assess if the show can travel well, both locally and globally.

Marketing Decisions:
Marketing campaigns play a crucial role in determining a show's success. In the case of "Obi-wan Kenobi," we know that the show's momentum (the pace of growth) is outstanding. Specifically, while the show's average demand on a rolling year basis was 9.6 times the average title, it peaked at 11.0 times the average in the last 30 days. This information can help executives determine a campaign's success and adjust subsequent marketing efforts.

In conclusion, by utilizing demand data from Parrot Analytics, entertainment executives can make more informed content, acquisition, distribution, programming, and marketing decisions. The case of "Obi-wan Kenobi" has illustrated how detailed analyses of demand data can help inform decisions. Ultimately, companies that leverage demand data in making strategic decisions can gain a sustainable competitive advantage in an increasingly crowded and competitive content marketplace.

Special offer: Discover our global entertainment analytics software and activate our best offer now: As a new customer you can save 37% on your first month or 62% on your first year!

More news about Obi-wan Kenobi:

How fast is demand for Obi-wan Kenobi growing?

Last 30 days
-12.5% Change in demand
On a rolling 30-day average basis, we compare TV demand in Germany for Obi-wan Kenobi to the preceding 30 days: Demand has decreased by -12.5%

Powering the content industry

Who are you in the industry?

Capture more value from global content opportunities

Industry
  • Strategy-Board Created with Sketch.
    Project risk and return based on market demand factors.
  • Chart-DD Created with Sketch.
    Increase the accuracy of predictions by leveraging unique consumer demand datasets with strong correlations to financial results.
  • Switch Created with Sketch.
    Validate investment hypothesis prior to the release of financial results data.
  • Shape Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Disney+, leading to increased commercial efficiency and ROI.

Contact us

Support casting decisions with empirical facts

Industry
  • Handshake-1 Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Document-Star Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Throphy Created with Sketch.
    Reveal hidden talent insights to determine who is truly worth an investment.
  • Strategy-Board Created with Sketch.
    Inform agency strategy formulation with empirical content metrics to discover new business opportunities.
  • Money Created with Sketch.
    Promote and market cast with confidence leading to increased prestige and industry impact.

Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Obi-wan Kenobi.

Contact us

Produce with confidence and mitigate downside risks

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Bomb Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Advice Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Handshake-2 Created with Sketch.
    Decrease production risks by combining content genome insights with demand data.
  • Money Created with Sketch.
    Increase the likelihood of a successful series and create content that is highly in-demand.

Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Obi-wan Kenobi from partners like Disney+.

Contact us

Fuse art with science for the next global hit

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Chart-DD Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Target Created with Sketch.
    Project risk and return based on market demand factors.
  • Bomb Created with Sketch.
    Decrease investment risks with content genome insights.
  • Strategy Created with Sketch.
    Easily prioritize markets for expansion and align strategy with the maturity level of every market.

Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.

Contact us

Lead global content negotiations with authority

Industry
  • Celebrations Created with Sketch.
    Build more robust financial models that adjust immediately to consumer trends.
  • Strategy-Board Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Handshake-2 Created with Sketch.
    Explore markets using audience demand data to discover lucrative new sales opportunities.
  • Money Created with Sketch.
    Lead commercial negotiations with confidence by understanding what content audiences are demanding in any market.
  • Chart-DD Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.

Are you seeking distribution for Obi-wan Kenobi? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Disney+ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.

Contact us

Maximize advertising revenues from new audiences

Industry
  • Document-Star Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money Created with Sketch.
    Harnesses audience demand datasets to gain programming insights that maximize ad sales.
  • Money-Hand Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • People-Diverse Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Target Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Disney+ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Obi-wan Kenobi. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Contact us

Acquire the best shows to fortify your competitive position

Industry
  • Money Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • Target Created with Sketch.
    Acquire the best shows with the highest expected ROI by leveraging global TV demand data.
  • Money-Hand Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • People-Diverse Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Sports-Tee Created with Sketch.
    Uncover which sports are most in demand and reveal audience and brand affinity for advertising, marketing and promotion opportunities.

Acquire the best shows from partners such as Disney+ to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Obi-wan Kenobi), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.

Contact us

Command your niche with maximum net subscriber adds

Industry
  • Money Created with Sketch.
    Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
  • Money-Hand Created with Sketch.
    Maximize subscriber renewals by applying new programming insights gained from understanding market demand.
  • People-Diverse Created with Sketch.
    Acquire the best shows with the highest expected platform ROI by leveraging global TV demand data.
  • Target Created with Sketch.
    Target content to the individuality of your audience segments with demand-based content taste clusters.
  • Document-Star Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.

Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Disney+ by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.

Contact us

Deploy high impact entertainment marketing strategies

Industry
  • Target Created with Sketch.
    Improve marketing effectiveness and efficiency by activating precise audiences for all content brands.
  • Strategy Created with Sketch.
    Deploy high impact marketing campaigns for pre-release titles.
  • Switch Created with Sketch.
    Better understand competitors’ moves by analyzing content on a title, franchise, portfolio, or platform basis.
  • Strategy-Board Created with Sketch.
    Inform strategy formulation with empirical content metrics.
  • Money Created with Sketch.
    Qualify the right audience for your campaigns with confidence.

Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Obi-wan Kenobi, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.

Contact us

How popular is Obi-wan Kenobi around the world?

Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s Obi-wan Kenobi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

$99
USD per month
Pay monthly

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Parrot Analytics Originals

Our collection of the most thought-provoking article series, stacked with strategic insights to help you navigate the future.

Exclusive Trend Reports

Exclusive analyses on global, regional and local content and audience trends, keeping you ahead of the curve and helping you stand out.

Industry Workflow Solutions

Step-by-step guides on how to maximize success in the areas of acquisition, marketing, sales & distribution, infrastructure and more.

None None

Breaking Industry Analyses

Be the first to receive breaking industry reports, topical analyses and timely reminders of what matters most right now.

Global Market Insights

Regular updates of genre, platform and title insights across North America, Latin America, Asia and MENA.

DEMAND360LITE

Monitor global audience trends for 30,000+ TV shows, 18,000 movies and 40,000+ talent in 50+ markets and gain access to exclusive reports and analysis.

None
$99
USD per month
Pay monthly
None

Why get DEMAND360LITE?

  • Rank 30k+ TV shows, 18k+ movies and 40k+ talent in 50+ markets.
  • Get access to comprehensive global entertainment analytics.
  • Discover consolidated insights on global industry trends.
  • Learn from our experts with exclusive reports and whitepapers.
  • Save time with one curated feed of entertainment industry news.

Global TV content analytics for the attention economy

Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.

Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.

Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Obi-wan Kenobi, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.

This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global demand content analytics from Parrot Analytics for Obi-wan Kenobi in Germany. We provide our partners with deep television competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.