The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make informed decisions about content acquisition, distribution and programming in order to maintain a competitive edge. Parrot Analytics' demand data enables you to do just that. Let's examine the case of "Oddbods" in March 2024 in Germany to illustrate how demand data can be used to help you make more informed decisions.
Demand data provides insights into the audience's reception of a show, enabling you to assess its value. For instance, based on audience demand data for "Oddbods" in Germany, we know that the show has 3.6 times the audience demand of the average show in the country over the last 30 days, indicating it has good demand. With only 8.6% of all TV shows having this level of demand, this represents an opportunity worth considering.
Demand data can also provide insights into a show's performance over time. The demand for "Oddbods" has been increasing in Germany in the last 90 days. During March, the audience demand for the show increased in Germany by 36.7%, with demand spiking towards the end of the month. This indicates growing popularity.
Demand data can also be used to assess a show's performance in a particular genre. "Oddbods" ranks at the 96.1th percentile in the family genre in Germany in March, indicating higher demand than 96.1% of all family titles in the country.
Parrot Analytics' content valuation system enables you to determine how much to spend on content based on its demand data and the subsequent dollar value contribution it makes to any platform in any region. For instance, based on the global demand data for "Oddbods" across all platforms, its travelability is exceptional, meaning its international demand relative to its home market is exceptionally high, indicating its potential to generate significant returns on investment.
Demand data can also provide insights into a show's reach and potential for growth. "Oddbods" outperforms the demand of the average TV show in each of the top 10 global markets where it is most in-demand over the last 30 days. The United States is the show's number one market globally with outstanding audience demand of 10.1x. The show is doing outstandingly well in the UK, Indonesia, Malaysia, Brunei, and the Philippines. You can use this data to determine which markets to target for content distribution and promotion, thereby maximizing audience reach.
Demand data can also provide insights into a show's momentum and longevity, helping you determine the show's sustainability. For "Oddbods", its momentum, or the pace of its growth, is exceptional, and its franchisability, or spin-off potential, is outstanding. It has maintained outstanding audience demand over the years, indicating good longevity, offering opportunities for future spin-offs or franchise development.
In conclusion, demand data provides numerous insights into a show's reception and acceptance. By making use of this data, entertainment executives can make more informed decisions about content acquisition, distribution and programming, maximizing audience reach and revenue generation. At Parrot Analytics, we offer data analysis services to help you make better content decisions.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Oddbods is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Oddbods, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2 p.m. PST using tv demand metrics from Parrot Analytics for Oddbods in Germany. We provide our partners with meaningful content insight to help them drive better and more informed content investment strategies. Contact us today to find out more.
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