The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are looking for ways to make informed decisions regarding content production, acquisition, distribution, and programming. Parrot Analytics provides a demand data-driven solution that can help you assess the value of your titles or libraries. Using the example of "Orphan Black" in Germany in March 2024, let's explore some of the key benefits of demand data in making decisions.
One of the primary benefits of demand data is its ability to inform content valuation. By providing insights into the level of demand for a title and the factors that drive it, demand data enables executives to assess the value of a series or library to their platform over time. For example, analyzing the demand of "Orphan Black" shows that it has 2.5 times the audience demand of the average show in Germany over the last 30 days, and that only 8.6% of all TV shows have this level of demand. It also reveals that demand for the show has been decreasing recently. These insights can be used to determine the baseline value of this title and its potential to drive subscriptions and mitigate churn.
Demand data also powers scalable concept testing by revealing the elements of a show that fans like the most. By analyzing the other shows that "Orphan Black" fans also like, executives can determine which elements are resonating with audiences. For example, the data shows that fans of "Orphan Black" also like sci-fi and reality TV shows, such as "Futurama", "Star Trek: Discovery", "MasterChef (US)", and "The Mandalorian". This data can be used to optimize upcoming productions for success.
Another benefit of demand data is its ability to inform supply and demand decisions. By identifying the types of content that exhibit opportunity to acquire or produce, executives can focus on titles that are likely to perform well. For example, analyzing the demand of "Orphan Black" reveals that the show outperforms the demand of the average TV show in each of its top 10 global markets, including the United States, China, and Brazil. This suggests that sci-fi and drama genres like "Orphan Black" may be a good investment for this market.
Demand data also helps executives with subscriber acquisition and retention decisions. By identifying the titles that are most likely to keep current audiences happy or attract new subscribers, executives can adjust acquisition strategies. For example, examining the global demand for "Orphan Black" shows that its top market is Canada, where the show achieved 4.7x the average TV demand. The show also has good demand in other markets such as the United States, the UK, and Romania. This data can inform acquisition and marketing strategies for those regions.
In summary, Parrot Analytics' demand data provides an economic content valuation system powered by global content demand and supply. By analyzing the demand for titles like "Orphan Black", entertainment executives can make more informed decisions about content production, acquisition, distribution, and programming. It can be used to assess the baseline value of a title, identify scalability opportunities, inform supply and demand decisions, guide subscriber acquisition and retention strategies, and more.
Orphan Black's travelability to Germany in the last 30 days is 32%, which means that the audience demand for Orphan Black is 32% of the demand in its country of origin, Canada. Click through to another market to discover how well Orphan Black travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Space, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Space to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Orphan Black), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Space by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Orphan Black, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Space‘s Orphan Black is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Space and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Orphan Black, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2 p.m. PST using television demand datasets from Parrot Analytics for Orphan Black in Germany. We provide our partners with essential SVOD expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.