The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives making content, acquisition, distribution, or programming decisions, demand data is a valuable tool that can provide insights for better-informed decision-making. For instance, let’s take "Otherside Picnic" TV series as an example. In March 2024, in Germany, it had a 2.1 times the average audience demand compared to other TV shows in Germany, and demand has been increasing recently. This show moved up 223 spots in its rank during March, and it has a 90.2th percentile rank in the animation genre in Germany, implying high demand.
These metrics derived from demand data reflect how popular the TV series is in Germany, which can be used by executives when considering purchasing shows, programming slots, and advertising opportunities. Demand data can also be used to evaluate content valuation. For example, based on its audience demand in Germany, one can compare the cost of acquiring or producing "Otherside Picnic" to the potential benefit it will bring in terms of attracting and retaining viewers and revenue generation.
Demand data can also help identify similar TV shows that fans of "Otherside Picnic" may enjoy, such as "Machikado Mazoku," "No Guns Life," and "Kanojo, Okarishimasu," which can inform acquisition decisions by identifying content that will resonate with existing audiences.
The data also tells us that in Germany, audience demand for "Otherside Picnic" has seen a 10.4% increase in March. By paying attention to these trends, executives can make informed go-to-market strategies. Executives can capitalize on spikes in demand by focusing their efforts on markets with increased audience interest in upcoming marketing efforts or programming slots.
Using Parrot Analytics' measurement of the show's franchisability dimension, executives can determine possible spin-off potential or brand extensions. Based on "Otherside Picnic" data, it has poor franchisability. Using the reach dimension, executives can determine the number of people who have expressed interest in a TV show. "Otherside Picnic" has okay reach, which means that it attracts a reasonable number of viewers and has potential to grow its audience base through appropriate marketing and promotion.
Finally, using demand data to understand the show’s performance over a 1 year rolling basis versus the last 30 days. By doing this, executives can determine if "Otherside Picnic" is sustaining popularity in the global market, and if it is demonstrating any promising growth. In the case of "Otherside Picnic," the data indicates that the show has experienced some good audience demand growth over the last 30 days.
In conclusion, "Otherside Picnic" is a great example of how entertainment executives can use demand data to make informed and data-driven decisions about content valuation, programming, distribution, and acquisitions. By analyzing audience demand data, executives can identify audience interests, emerging trends, and make better-informed decisions that will capitalize on this information, maximize revenue, and grow their businesses.
Otherside Picnic's travelability to Germany in the last 30 days is 108%, which means that the audience demand for Otherside Picnic is 108% of the demand in its country of origin, Japan. Click through to another market to discover how well Otherside Picnic travels internationally.
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Acquire the best shows from partners such as Tokyo MX to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Otherside Picnic), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Tokyo MX‘s Otherside Picnic is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Tokyo MX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Otherside Picnic, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Japanese Animation), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 19, 2024, 2:01 p.m. PST using global demand analytics from Parrot Analytics for Otherside Picnic in Germany. We provide our partners with essential OTT expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.