The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data analytics can help inform your strategic decision-making processes. Analyzing the demand data for "Over The Garden Wall" in March 2024 in Germany provides valuable insights that can help content programmers, distributors, and acquisition teams make informed decisions.
One way to use demand data is to inform content valuation. The economic value of any title can be estimated by understanding the demand metrics of the content. For example, demand data can determine the dollar value contribution of a title to any platform in any region. When evaluating content for acquisition or licensing, it is essential to understand its global demand and its potential for growth.
In Germany, "Over The Garden Wall" has a demand that is 2.2 times the average show over the last 30 days. Understanding the demand metrics of a show compared to other titles in the same genre enables executives to make informed decisions about the content's potential value for their platform. For example, "Over The Garden Wall" ranks at the 93.8th percentile in the family genre, which suggests it has higher demand than 93.8% of all family titles in Germany.
Demand data can inform content acquisition and distribution decisions. By examining the top ten global markets where the show is most in-demand, we find that "Over The Garden Wall" outperforms the average TV show in every market. Such a healthy demand suggests that it would make for a great acquisition, especially in markets like the United States, Russia, Canada, Romania, Brazil, Germany, and Mexico, where demand is good. Understanding how much a show is worth to another streaming platform and which platforms to target for distribution is essential to maximize the content's potential revenue.
Demand data plays a key role in programming decisions. Understanding which shows are popular in a particular market can inform executives where to allocate funds. In the case of "Over The Garden Wall," demand spiked in mid-March 2024, indicating its potential for growth in the future. Also, by understanding what other shows fans of "Over The Garden Wall" are likely to enjoy, executives can create programming blocks that cater to these audiences.
Demand data allows executives to make informed decisions regarding subscriber acquisition and retention. By examining what titles to acquire to keep the current audience satisfied and which titles are popular with potential new subscribers, decision-makers can optimize their content strategy. Examining data around how much titles drive engagement across the catalog can inform executives on how they should spend money on different pieces within their content libraries.
In summary, understanding demand data is critical for effective strategic decision-making across the entertainment industry. With the use of demand data, executives can quantify the potential ROI of titles, optimize marketing campaigns, understand audience taste clusters, and benchmark their content against their competitors. Demand data provides detailed insights into how to optimize content strategy, maximize potential revenue and build a strong audience base.
Over The Garden Wall's travelability to Germany in the last 30 days is 22%, which means that the audience demand for Over The Garden Wall is 22% of the demand in its country of origin, United States. Click through to another market to discover how well Over The Garden Wall travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Over The Garden Wall, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on April 22, 2024, 2:02 p.m. PST using tv demand metrics from Parrot Analytics for Over The Garden Wall in Germany. We provide our partners with deep TV analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.