The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform executive, demand data is an essential tool for making informed content acquisition and distribution decisions. We can use the example of "PAW Patrol" to illustrate this point. "PAW Patrol" is a popular children's animated TV series that follows the adventurous rescue missions of a group of six dogs led by a tech-savvy boy named Ryder. Here are some of the insights that we can glean from demand data to assist us in making informed content-related decisions.
Content Valuation:
Demand data is instrumental in assessing the economic value of content. It enables us to determine which shows are the most valuable and which will provide the most return on investment. In the case of "PAW Patrol," its demand is 24.6 times the audience demand of the average show in Germany over the last 30 days. This is an outstanding level of demand. We can conclude that the value of this show is high, and it would be worth considering acquiring or licensing it.
Travelability:
Demand data also helps us to identify the global appeal of a show, which enables us to determine whether it's worth licensing for international distribution. In the case of "PAW Patrol," its exceptional worldwide audience demand across all platforms indicates that it has broad appeal and high travelability potential. Additionally, the show's demand in Germany was 72% of the demand in its country of origin, Canada. Therefore, it's worth considering the show as a potential acquisition for OTT platforms that operate in both countries.
Franchisability:
Demand data also helps us to gauge the spin-off potential of a show. In the case of "PAW Patrol," its exceptional franchisability indicates that there is a great opportunity to monetize the show's IP through spin-offs and franchises. This information could be useful for talent agencies and TV production companies looking to develop new content ideas.
Programming decisions:
Demand data informs us about the performance of a show, which helps us to make programming decisions. In the case of "PAW Patrol," we can see that demand for this show has been decreasing recently. We might therefore consider whether it's time to move on to other content. However, its overall demand is still excellent both in Germany and globally, and the show's momentum and longevity remained exceptional. We would, therefore, still consider keeping the show within our programming lineup.
To summarize, analyzing demand data for a show like "PAW Patrol" provides us with insights that we can use to make more informed content acquisition, distribution, and programming decisions. It allows us to assess the economic value of content, its global appeal, and its spin-off potential accurately. We can use this information to optimize our content lineup and maximize return on investment.
PAW Patrol's travelability to Germany in the last 30 days is 74%, which means that the audience demand for PAW Patrol is 74% of the demand in its country of origin, Canada. Click through to another market to discover how well PAW Patrol travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular TVOKids‘s PAW Patrol is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for TVOKids and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for PAW Patrol, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:01 p.m. PST using global tv demand content analytics from Parrot Analytics for PAW Patrol in Germany. We provide our partners with extensive TV industry expertise to help them drive better and more informed content partnership strategies. Contact us today to find out more.