The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives looking to make data-driven decisions about their content acquisition and distribution strategies can use Parrot Analytics demand data for valuable insights. The demand data for “Pawn Stars” in March 2024 in Germany alone is impressive, with audience demand for the show being outstanding and 8.8 times the average demand compared to the other shows in Germany.
One important application of Parrot Analytics' demand data is content valuation. Looking at “Pawn Stars” in Germany over the last 30 days, we can estimate how much the show is worth to any platform in the region. Parrot Analytics’ content valuation system is based on demand data and provides a dollar value contribution of any title to a platform in any region. “Pawn Stars” is a valued asset to any streaming platform as it can be considered as a strategic asset for the streaming platform, and the demand data will show how much a title drives engagement across the platform’s catalog.
Looking at comparable titles that fans of “Pawn Stars” also enjoy can help with talent agency and production company decisions in programming choices. Titles such as “Bering Sea Gold,” “American Pickers,” and “Diesel Brothers” are also in-demand in Germany and may indicate trends in reality shows that are worth producing or acquiring.
When assessing the performance of "Pawn Stars" on a 1-year rolling basis, TV executives over the last 30 days can gain an idea of the changing popularity of the show. The increase in its peak demand compared to the 1-year average indicates growing popularity.
Demand data also helps with decisions about supply and demand, as TV networks and streaming services can analyze which types of content exhibit opportunity to acquire or produce. By looking at different global markets, an OTT platform can find out what content is most popular in each market and how those audiences can engage more with their platform.
As for distribution decisions, the data shows that “Pawn Stars” has excellent international demand, and its travelability is outstanding. Therefore, an OTT platform can consider expanding the show to more international markets. In addition, “Pawn Stars” has remarkable franchisability, making it an excellent candidate for spin-offs or franchises.
Overall, Parrot Analytics’ demand data can help entertainment executives assess their content's performance, their genre preferences, the potential for growth, and the potential viewership reach of any show to plan their content acquisition, programming, and distribution strategies appropriately.
Pawn Stars's travelability to Germany in the last 30 days is 38%, which means that the audience demand for Pawn Stars is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Pawn Stars travels internationally.
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Acquire the best shows from partners such as history to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Pawn Stars), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Reality genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as history by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Reality. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Pawn Stars, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular history‘s Pawn Stars is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for history and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pawn Stars, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Collectibles Reality), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:01 p.m. PST using global television demand datasets from Parrot Analytics for Pawn Stars in Germany. We provide our partners with comprehensive TV industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.