The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you need to make strategic content decisions that are informed by data to increase profitability and find the right target audience. Parrot Analytics' demand data can aid in making well-informed content acquisition, development, and distribution decisions. Using "Pine Gap" as an example, we will showcase how demand data can provide insights to improve strategic decision-making.
Content Valuation:
Demand data is extensively used in content valuation to ascertain the worth of a TV series to any platform in any region. With the help of demand data, one can establish how much to spend on content by analyzing the show's dollar value contribution to a streaming service, as well as its consumer engagement and adoption. Such valuation allows executives to make targeted business decisions such as budget allocation and pricing strategies. The demand data on "Pine Gap" reveals that it has 2.2 times the audience demand of the average show in Germany over the last 30 days, making it a good investment.
Acquisitions and Distribution:
Demand data can help content executives discover the opportunity for acquisition, investment, and distribution of new and existing content. With demand data, executives can satisfy high-value target demographics better by understanding performance metrics: what shows are doing well in a region, what type of content to invest in, and what genres are in demand. Furthermore, demand data is capable of revealing changes in the dynamics of the international market and unexplored market gaps. With "Pine Gap," we see that China is the biggest market for the TV show globally, where it enjoys demand of 2.2x. The show's audience demand is increasing in Germany, making it an excellent market for distribution.
Programming and Development:
Demand data from "Pine Gap" indicates that the show's demand has been increasing over the past 90 days, with the show ranking #771 in Germany with improving rank for March 2024. This information is useful for deciding whether to renew the show or not. We can assess that a particular TV series has spin-off potential (franchisability) by analyzing the improvement in its momentum and how the show has gained traction in specific regions. This can help executives determine the viability of investing in a new series or sequel to capitalize on the public's excitement.
Marketing and Audience Engagement:
Demand data aids in content marketing, helping executives optimize a show's premiere marketing campaign, make pre-release marketing decisions and optimize social media channels. By monitoring real-time global demand data for shows, marketing executives can make optimized decisions and ensure that content is seen by the right audience. "Pine Gap" showed an increase in audience demand in Germany by 9.4% indicating the success of its pre-release activity, marketing campaign and fan engagement.
In conclusion, using demand data from "Pine Gap" in Germany provides insights into the value of the content, how it performs, and its growth potential. This data assists executives in making strategic decisions concerning content acquisition, development, and distribution, as well as audience engagement and marketing. The data provides insights and metrics that can be used to make data-driven decisions in the ever-changing entertainment industry.
Pine Gap's travelability to Germany in the last 30 days is 124%, which means that the audience demand for Pine Gap is 124% of the demand in its country of origin, Australia. Click through to another market to discover how well Pine Gap travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Pine Gap is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Pine Gap, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Thriller), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:03 p.m. PST using global tv demand datasets from Parrot Analytics for Pine Gap in Germany. We provide our partners with far-reaching subscription-video-on-demand capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.