The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, it is important to consider the role of demand data in making informed content, acquisition, distribution, and programming decisions. "Power Book II: Ghost" is a great example of how demand data can help you to make more informed decisions about your content.
Content valuation is an essential aspect of making decisions about content finance. Using demand data, content valuation can reveal the dollar value contribution of any title, to any platform, in any region. Demand data can enable you to determine how much to invest in a particular title. For instance, Parrot Analytics' content valuation system can help you determine the dollar value contribution of "Power Book II: Ghost" to your platform. Based on the data for March 2024 in Germany, "Power Book II: Ghost" has 5.1 times the audience demand of the average show in the country. Its demand has been decreasing but is still very high at 5.6 times the average in the last 90 days. The demand data indicates it is a good title for acquiring for your platform.
Demand enables you to value content globally. By examining the top 10 global markets where "Power Book II: Ghost" is most in-demand, you can learn about the show's potential in various regions. The show is outperforming the demand of the average TV show in each of these markets. In the United States, the show achieved outstanding audience demand of 12.6x. South Africa had an outstanding demand while demand was also outstanding in other regions such as France, the United Kingdom, China, Canada, and Kenya. This data reveals the show's potential for international distribution.
Demand data also enables you to make informed decisions concerning supply & demand. Demand data shows you what type of content exhibits an opportunity to acquire or produce. As a result, you can use demand data to determine whether "Power Book II: Ghost" is a show to invest in for your platform.
Demand insights can help with subscriber acquisition and retention. The show "Power Book II: Ghost" has high demand in the drama genre in Germany, ranking at the 97.1th percentile in March and its franchisability (spin-off potential) is outstanding. Based on the data in March, the show's momentum indicating the pace of growth is outstanding, and its reach (the number of people expressing demand for a show) is outstanding. This data reveals that "Power Book II: Ghost" is a great title to consider for attracting new subscribers to your platform.
Demand data also enables you to uncover under-monetized titles. By tracking the audience demand of a title over time, you can identify new opportunity markets for content distribution and determine whether you need to increase marketing spend. "Power Book II: Ghost" may be an under-monetized title based on the data; as its demand decreased by 42.3% in Germany during March, you can use demand data to determine why this happened and how to reverse these trends.
In conclusion, demand data plays a pivotal role in making content, acquisition, distribution, and programming decisions. Based on the demand data for "Power Book II: Ghost" in Germany in March 2024, the show is an outstanding title worth considering for investment, global distribution, and subscriber acquisition. Demand data can inform several strategic decisions, such as content valuation, supply and demand, franchise potential, subscriber acquisition and retention, under-monetized titles, and global expansion.
Power Book II: Ghost's travelability to Germany in the last 30 days is 36%, which means that the audience demand for Power Book II: Ghost is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Power Book II: Ghost travels internationally.
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Acquire the best shows from partners such as STARZ to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Power Book II: Ghost), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Power Book II: Ghost, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Power Book II: Ghost is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Power Book II: Ghost, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Power Book II: Ghost in Germany. We provide our partners with far-reaching television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.