The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, using demand data to make informed content acquisition, programming, valuation and distribution decisions is critical for business success. For instance, let’s examine how an OTT platform can use the demand data for "Raised By Wolves (U.S. TV Series)" in Germany to make smart business decisions.
First, demand data can provide content valuation insights. With 4.3 times the audience demand of the average show in Germany over the last 30 days, "Raised By Wolves (U.S. TV Series)" is a valuable asset to any platform. This data, combined with the show’s high demand percentile (96.8th percentile for drama genres), proves that the show has the potential to generate revenue for the platform. The platform can gauge the popularity of a title in different countries using travelability data like the 33% demand of "Raised By Wolves (U.S. TV Series)" in Germany compared to its country of origin, the United States.
Second, demand data can lead to intelligent acquisition decisions. The Parrot Pulse metrics show that "Raised By Wolves (U.S. TV Series)" has strong momentum and is franchisable, which means there is potential for spin-off shows or franchises. As a result, the platform can make more informed decisions when acquiring new content that is similar in genre or has the potential for franchising.
Third, programming decisions can be made based on how audiences are responding to "Raised By Wolves (U.S. TV Series)" in Germany. For instance, the platform can use metadata about what other shows "Raised By Wolves (U.S. TV Series)" fans also enjoy to program a lineup of content targeted at this audience. Additionally, by examining the demographics of those who are responding to the show, the platform can build personas and understand what genres will attract this audience further.
Lastly, the data on the top 10 global markets where "Raised By Wolves (U.S. TV Series)" has high demand can reveal a show’s potential in unexplored markets. In the case of "Raised By Wolves (U.S. TV Series)," there is good demand in countries like China, Russia, and Bulgaria. This can inform a distribution strategy and the platform can decide to launch their content in these new markets with high demand.
Overall, it is evident that demand data can help an OTT platform make smart content acquisition, programming, valuation, and distribution decisions. "Raised By Wolves (U.S. TV Series)" in Germany is just one example of how demand data can be used to make informed business decisions, leading to an increase in revenue and better user engagement with the platform.
Raised By Wolves (U.S. TV Series)'s travelability to Germany in the last 30 days is 39%, which means that the audience demand for Raised By Wolves (U.S. TV Series) is 39% of the demand in its country of origin, United States. Click through to another market to discover how well Raised By Wolves (U.S. TV Series) travels internationally.
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Acquire the best shows from partners such as HBO Max to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Raised By Wolves (U.S. TV Series)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Raised By Wolves (U.S. TV Series) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raised By Wolves (U.S. TV Series), for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 17, 2024, 2 p.m. PST using global television demand data from Parrot Analytics for Raised By Wolves (U.S. TV Series) in Germany. We provide our partners with comprehensive subscription-video-on-demand capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.