The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a powerful tool that can help entertainment executives make informed decisions about content, acquisition, distribution, and programming. Analyzing the demand data for "Raising Hope" in Germany during February 2024, we can understand how demand relates to content valuation and how it can be used to make strategic decisions.
Content Valuation: Valuing content using demand data can help answer questions such as "How much is my show worth?" and "What is the baseline value of a title?" In the case of "Raising Hope," its demand in Germany was 4.3 times the average show over the last 30 days, indicating that it has good demand. Its performance in the genre is also impressive, as it ranks in the 97.2nd percentile in the family genre. It is important for content creators and distributors to understand how much value their content is bringing to the platform or service and how it is contributing to engagement and audience retention.
Acquisition: Demand data can be used to make informed acquisition decisions. For example, analyzing the top 10 global markets where "Raising Hope" is most in-demand over the last 30 days, we find that it outperforms the demand of the average TV show in each market. This indicates that the show has appeal in various markets and may be a good acquisition for those looking to expand into these areas.
Programming: Demand data can help with programming decisions, such as whether to continue or cancel a show. Although "Raising Hope" ended in 2014, its demand over the last 30 days in Germany increased by 55.2%, indicating that it may still have a loyal and engaged fan base. Understanding a show's audience demand over time is essential for programming decisions.
Distribution: Demand data can help identify which platforms a show should be distributed on and how to optimize release strategy and pricing. By examining the Parrot Pulse for "Raising Hope," we find that its global performance across six dimensions is good, indicating that it has potential in international markets. Additionally, analyzing its audience demand in Germany, its second-best market globally, can help determine the best release strategy and pricing for this region.
In conclusion, demand data is a powerful tool for entertainment executives to make informed decisions about content, acquisition, distribution, and programming. Analyzing the demand data for "Raising Hope" in Germany during February 2024, we find that it has good demand, impressive performance in its genre, and potential in international markets. Entertainment executives can use this information to make informed decisions and maximize the value of their content.
Raising Hope's travelability to Germany in the last 30 days is 66%, which means that the audience demand for Raising Hope is 66% of the demand in its country of origin, United States. Click through to another market to discover how well Raising Hope travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular FOX‘s Raising Hope is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Raising Hope, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 18, 2024, 12:42 p.m. PST using demand content analytics from Parrot Analytics for Raising Hope in Germany. We provide our partners with extensive television series competencies to help them drive better and more informed content partnership strategies. Contact us today to find out more.