The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you want to make the most informed content decisions to ensure that your company is successful. This is where demand data comes in. Parrot Analytics can use demand data to help you choose which shows to make, acquire or distribute.
Let's use the example of "Republic Of Doyle" in Germany during March 2024. The demand data reveals that "Republic Of Doyle" had 3.0 times the audience demand of the average show in Germany in the last 30 days, which is good news. When compared to its demand over the last 90 days, it's clear that demand for this show has been increasing.
Additionally, we see that "Republic Of Doyle" achieved its peak rank of #806 in Germany, having moved up 467 spots during March 2024. Its popularity also ranks at the 95.1th percentile in the drama genre, meaning it has higher demand than 95.1% of all drama titles in Germany.
Demand data can even provide insights into which other shows fans of "Republic Of Doyle" also like in Germany. This information can help you identify similar content to acquire or produce.
When examining the top 10 global markets where "Republic Of Doyle" is most in-demand over the last 30 days, we can see that it outperforms the demand of the average TV show in each of these markets, including Canada, where it has the highest demand.
Demand metrics such as travelability, longevity, momentum, franchisability, and reach can also give you a holistic overview of how your show is doing in the international market. For example, the demand for "Republic Of Doyle" in Germany was 80% of the demand in its country of origin, Canada, indicating that the show is doing well abroad.
Using demand data can help you identify which shows are worth investing in and which ones are better left untouched. Parrot Analytics' content valuation system uses demand data to determine how much a specific title will contribute to a platform's revenue, which can help you make more informed acquisition decisions.
Overall, demand data is crucial for making informed content decisions. It can help you identify popular shows, evaluate their performance, identify similar content to acquire or produce, and determine which shows will contribute to your company's revenue.
Republic Of Doyle's travelability to Germany in the last 30 days is 78%, which means that the audience demand for Republic Of Doyle is 78% of the demand in its country of origin, Canada. Click through to another market to discover how well Republic Of Doyle travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Republic Of Doyle), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Republic Of Doyle, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Republic Of Doyle is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Republic Of Doyle, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 17, 2024, 2:02 p.m. PST using tv demand data from Parrot Analytics for Republic Of Doyle in Germany. We provide our partners with essential television industry capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.