The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives can use demand data to make more informed decisions when it comes to content, acquisition, distribution, and programming. Parrot Analytics content valuation system is one such tool which allows entertainment executives to quantify the value of a TV series or an entire library of content to a platform in any region.
In the case of "Rita", its demand data can be used to make content and programming decisions. With Germany being one of the top global markets for "Rita", the high demand shows that it has resonated with German audiences. The increase in audience demand for "Rita" in January indicates that the content is becoming increasingly popular, which can impact programming decisions such as airing schedule and promotional campaigns.
Additionally, the report's insight into similar shows that fans of "Rita" also like provides valuable information for content acquisition and distribution decisions. Entertainment executives can use this data to identify similar shows that can be acquired or produced for their platform and audience.
The report also sheds light on "Rita"'s performance in different markets. The show performs well in Denmark, its country of origin, where it achieves good audience demand. In Brazil, "Rita" is popular with good demand. Entertainment executives can use this knowledge to make informed decisions about distribution and marketing strategies in these regions to maximise audience engagement.
Furthermore, the report provides information about the longevity and momentum of "Rita". The show's momentum, or pace of growth, is okay, while its longevity, or how well audience demand is maintained over time, is also okay. Entertainment executives can use this data to make programming decisions related to how long a show should run or whether its popularity is expected to dwindle over time.
Finally, the report's comparison between "Rita"'s performance over a rolling year and the last 30 days reveals an increase in popularity in the past month. This indicates that the show is resonating with audiences and may be worth investment in upcoming seasons.
In conclusion, demand data for a TV program or series such as "Rita" can be used to make informed content and programming decisions. Entertainment executives can use demand data to identify where their content will perform strongly, how well it will maintain audience attention over time, and which similar shows they should acquire or produce for their platform and audience.
Rita's travelability to Germany in the last 30 days is 33%, which means that the audience demand for Rita is 33% of the demand in its country of origin, Denmark. Click through to another market to discover how well Rita travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Danés TV 2‘s Rita is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Danés TV 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rita, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using demand content analytics from Parrot Analytics for Rita in Germany. We provide our partners with meaningful media industry workflows to help them drive better and more informed content licensing strategies. Contact us today to find out more.