The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For an OTT platform or TV series financing company, the demand analysis for "Rizzoli & Isles" in Germany during March 2024 can provide insights into the value of the show in the German market. The show had an exceptional demand of 2.7 times the average show in Germany over the last 30 days, making it a valuable asset for any platform. By continuously monitoring its demand globally, the platform or production company can predict ROI and determine the value of their investment into the show. The platform can leverage the high demand for the show by promoting "Rizzoli & Isles" to its audience, increasing engagement, and revenue.
The analysis of audience demand can help an entertainment talent agency, distribution company, or studio determine how well "Rizzoli & Isles" fares in the German market. The show ranks in the 94.8th percentile in the drama genre in Germany, which indicates that it has higher demand than almost all the drama titles available in the country. This data can help a studio or production company assess "Rizzoli & Isles" as a prospective acquisition and, based on its high demand and significant audience reach, invest with confidence. The insights can assist in successful negotiations with other partners and stakeholders within the industry regarding distribution, marketing, and monetization of the content.
For a linear network or pay TV network, the detailed analysis of "Rizzoli & Isles" demand segmentation per geography provides a holistic view of the show's global popularity and ensures that the broadcaster's programming decisions are attuned to the local market tastes of its target audience. Furthermore, the spikes and trends in demand over time can help the network perform optimally by organizing reruns or planning marathons during crucial times to leverage audience engagement.
Moreover, Parrot Analytics' content valuation system is powered by global content demand and supply, which makes it possible for anyone in the industry to gain a deeper understanding of the possible deal's value around a piece of content. Programmers can use demand data to answer essential valuation questions such as; what is the dollar cost necessary to invest in the series, which is the value of an acquisition to a platform over time, and which title to focus on that will generate revenue for a programming network. As for content distributors, the data around "Rizzoli & Isles" and other popular titles can aid in predicting the value of a content library to a platform over time.
In conclusion, by exploring the demand data of TV shows like "Rizzoli & Isles," entertainment professionals can analyze the present-day value of their existing content to support global SVOD expansion, assess which shows can be developed further, or decide which TV series to buy in order to grow their existing audience and prevent churn. While data from many sources plays a role in this high-stakes business, Parrot Analytics' demand-based approach can bring more accuracy and data-driven decision making to the table.
Rizzoli & Isles's travelability to Germany in the last 30 days is 38%, which means that the audience demand for Rizzoli & Isles is 38% of the demand in its country of origin, United States. Click through to another market to discover how well Rizzoli & Isles travels internationally.
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Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. tnt, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as tnt to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Rizzoli & Isles), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as tnt by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Rizzoli & Isles, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular tnt‘s Rizzoli & Isles is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Rizzoli & Isles also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for tnt and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Rizzoli & Isles, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Procedural Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 19, 2024, 2 p.m. PST using tv demand data from Parrot Analytics for Rizzoli & Isles in Germany. We provide our partners with smart TV series know-how to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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