The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, understanding audience demand data is essential when making informed content, acquisition, distribution, and programming decisions. Parrot Analytics' content valuation system provides a data-driven approach to help you answer critical questions, such as how much a series is worth, how it ranks in the market, and how it's performing.
For instance, taking the case of "Robot Chicken" in Germany, over the last 30 days, the demand for the show has been 11.1 times the audience demand of an average show in the market. This data can inform the content valuation by calculating the dollar value contribution of the title to the streaming platform. This provides insight into how much the platform should invest or spend on the show.
Understanding audience demand also helps with programming decisions, such as selecting the right genres, scheduling programs, and optimizing the release strategy. For "Robot Chicken," we observe that the show is performing better in the drama genre than most other drama titles in Germany. As such, there may be an opportunity to focus more on this genre to attract and retain subscribers.
Audience demand data can also guide acquisition decisions. By examining the data, TV executives can identify complementary titles to the existing one, such as "Family Guy," "American Dad!" and "Rick And Morty," that fans of "Robot Chicken" also enjoy.
Another important application of demand data in decision making is franchise development or spin-off potential. In the case of "Robot Chicken," Parrot Analytics Pulse measures its franchisability as good, indicating potential for monetization of the IP through spin-offs or franchises.
Finally, comparing the performance of "Robot Chicken" over a 1-year rolling basis vs. the last 30 days can give insight into the trend trajectory of the title. The data shows an increase in popularity, and leveraging that insight can influence decisions about audience engagement, retention and growth.
In summary, understanding audience demand data can drive significant strategic and financial gains for TV executives. With the right tools, such as Parrot Analytics' content valuation system, executives can make better-informed content, acquisition, distribution, and programming decisions.
Robot Chicken's travelability to Germany in the last 30 days is 52%, which means that the audience demand for Robot Chicken is 52% of the demand in its country of origin, United States. Click through to another market to discover how well Robot Chicken travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Robot Chicken is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Robot Chicken, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Adult Comedy), using our globally standardized Demand Expressions® metric.
This page has been amended on March 29, 2024, 8:54 a.m. PST using analytics from Parrot Analytics for Robot Chicken in Germany. We provide our partners with comprehensive SVOD workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.