The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives considering acquiring or distributing the TV series "Salvation" in Germany, demand data can provide valuable insights that can help make more informed decisions. By analyzing the show's audience demand in Germany and other global markets and comparing it to the average for the industry, executives can understand how the series is performing relative to other content and how much the show is potentially worth.
Executive decisions concerning content valuation can rely heavily on demand data, which provides an economic valuation system powered by global content demand and supply. By leveraging Parrot Analytics' demand data, executives can determine how much to spend on content acquisition, estimate a TV series' ability to drive subscriptions or mitigate churn, and calculate the return on investment a specific title will bring for any platform. In the case of "Salvation", it is found that its demand in Germany is good, with 2.2 times the audience demand of the average show in the country.
Moreover, demand data enables content executives to make strategic decisions such as determining mechanisms for optimal release strategy, establishing the show's potential to grow audiences, and identifying trends in local markets. For example, by leveraging audience insights from fans of "Salvation," executives can identify popular shows in the same genre that may attract similar audiences, such as "Roswell, New Mexico," "Blood & Treasure (2019)," and "The Expanse." These insights can guide executives on content planning and programming decisions, for example, scheduling the release of "Salvation" strategically to leverage the demand spikes observed and to avoid competing with other popular titles.
Additionally, further analysis of the Parrot Pulse data for “Salvation” indicates that the TV series has good worldwide audience demand across all platforms but with only an okay travelability. Therefore, executives considering acquiring or distributing “Salvation” can take advantage of its high demand potential in Germany and other key markets while leveraging demand insights to identify and optimize local whitespace areas.
Lastly, examining the performance of "Salvation" on a rolling basis compared to the last 30 days reveals that the overall popularity of the TV series has decreased in recent times. This knowledge can guide executives on how to approach further promotion efforts to re-engage the audience and increase the show's demand in the long term.
In summary, demand data provides entertainment executives with actionable insights to make more informed decisions about the acquisition, distribution, and programming of TV shows like "Salvation." By leveraging data for content valuation, strategic planning, and audience targeting, executives can create a successful business strategy that maximizes revenue and audience satisfaction.
Salvation's travelability to Germany in the last 30 days is 43%, which means that the audience demand for Salvation is 43% of the demand in its country of origin, United States. Click through to another market to discover how well Salvation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Salvation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Salvation, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using global television demand datasets from Parrot Analytics for Salvation in Germany. We provide our partners with essential subscription-video-on-demand workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.