The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can leverage demand data to make more informed decisions about content valuation, acquisition, distribution, and programming. Recently, CBC's sitcom "Schitt's Creek" has seen good levels of demand in Germany, with 7.3 times more audience demand than the average show in the region over the last 30 days, and a 6.0% increase in demand during March 2024. Here are some of the ways that you can use demand data to inform your decisions:
- Content Valuation: You can use demand data to determine how much a title is worth, to estimate the value of a content library over time, and to assess a TV series' ability to drive subscriptions and mitigate churn. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region. With "Schitt's Creek", its demand in Germany can give you a baseline value for the title in that region and can help you estimate its overall global value using travelability and reach metrics.
- Acquisition: Understanding audience demand for a show in different regions can help you identify opportunities for acquisition. With "Schitt's Creek", the fact that it is performing well in Germany suggests that there could be potential for acquisition or distribution deals in that market.
- Programming: By analyzing audience demand for a particular show, you can get a sense of its performance over time in terms of momentum and longevity and can use this information to inform decisions about programming schedules or renewals. For example, "Schitt's Creek" has maintained an outstanding level of demand in its home country of Canada where it is the most popular, and it is also doing well in other countries like the US, UK, and Australia.
- Distribution: When deciding which platforms to distribute content on, understanding demand can help you target the platforms that are most likely to drive engagement. For "Schitt's Creek", its outstanding global reach suggests that it is popular across a wide range of demographics, making it a good fit for most streaming platforms.
- Franchising: Demand data can also help you make decisions about franchising or spin-offs of existing content. With "Schitt's Creek", its strong performance in international markets suggests there may be potential for franchising or spin-offs in other countries.
Overall, demand data can provide valuable insights into the performance of TV series and how it resonates with audiences across different markets. With "Schitt's Creek", this show has performed well in Germany, which could provide opportunities for distribution or acquisition. Understanding how the show performs internationally can also help inform decisions about globalization, franchise development, and even merchandising. By leveraging demand data, entertainment executives can make more informed decisions that help increase engagement for their platforms and drive revenue growth.
Schitt's Creek's travelability to Germany in the last 30 days is 43%, which means that the audience demand for Schitt's Creek is 43% of the demand in its country of origin, Canada. Click through to another market to discover how well Schitt's Creek travels internationally.
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Acquire the best shows from partners such as CBC to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Schitt's Creek), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBC by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Schitt's Creek is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Schitt's Creek, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using demand metrics from Parrot Analytics for Schitt's Creek in Germany. We provide our partners with essential content expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.