The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are often faced with tough decisions regarding content acquisition, distribution, and programming. This is where using demand data can be incredibly helpful in making informed decisions. Let's look at the case of the TV show "Sense8" in Germany during March 2024, as an example of how demand data can help you make better decisions.
Firstly, content valuation using demand data can help you determine how much a series is worth. Using Parrot Analytics content valuation system, you can see that "Sense8" has 2.8 times the audience demand of the average show in Germany over the last 30 days. This means that the show has been performing well in terms of audience demand. Additionally, you can assess a TV series' ability to drive subscriptions and mitigate churn, which would help to quantify the platform-specific marginal revenue contribution.
Demand data can also be used to inform acquisition decisions. In the case of "Sense8", we can see that it has higher demand than 94.8% of all drama titles in Germany. Additionally, other shows that fans of "Sense8" also like include "True Detective", "Breaking Bad" and "The Vampire Diaries", which might be useful when considering what type of shows to acquire or produce. Furthermore, demand data can help you quantify the dollar value contribution of a specific title, allowing you to make more informed content acquisition decisions.
For distribution decisions, using demand data to assess the value of exclusivity and to compare the performance of a series in other markets is crucial to understanding the potential of a title to travel across different regions. For example, the demand for "Sense8" in Germany is 32% of the demand in its country of origin, the United States, indicating that the show has potential to travel abroad.
Using demand data in programming decisions can help identify under-monetized titles, assess a show's ability to retain customers, and help with subscriber acquisition. For instance, we can see that "Sense8" has been increasing in popularity recently, with demand peaking at 4.9 times the average in the last 30 days compared to 2.1 times the average title on a rolling year basis. This information can be used to make more informed decisions on programming strategies.
In summary, using demand data can help entertainment executives make better-informed decisions when it comes to content acquisition, distribution, and programming. The case of "Sense8" in Germany during March 2024 demonstrates the value of demand data in providing insights into content performance and audience engagement, which is central to any content strategy.
Sense8's travelability to Germany in the last 30 days is 25%, which means that the audience demand for Sense8 is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Sense8 travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Germany as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Germany. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sense8.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Germany to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sense8 from partners like Netflix.
Studios in Germany are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sense8? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Germany, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Germany. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sense8. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sense8), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Germany. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sense8, including those that have not even been released. Appeal to your target markets, including Germany, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s Sense8 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sense8, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using tv demand datasets from Parrot Analytics for Sense8 in Germany. We provide our partners with comprehensive entertainment industry insight to help them drive better and more informed content sales strategies. Contact us today to find out more.