The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive at an OTT platform or an SVOD platform, demand data on a show like "Silicon Valley" can provide valuable insights to make informed content decisions. With 9.0 times the audience demand of the average show in Germany over the last 30 days, the demand for "Silicon Valley" is outstanding. You can use this data to calculate the show's value and make content decisions based on its potential ROI. Additionally, its high travelability score indicates you can expect significant global demand, and its low churn rate will likely increase the amount of time subscribers spend on your platform, giving you additional revenues.
As a content distributor or a TV series financing company, assessing the value of the content that you're distributing or financing is critical. You can use the Parrot Analytics content valuation system to understand how much each title is worth in any region. In this case, the demand for "Silicon Valley" in Germany is an indication of its worth in the market.
As an entertainment talent agency, understanding which shows are in high demand can help you advise your clients on potential partnership opportunities or possible collaborations. "Silicon Valley" fans also enjoy shows like "South Park" and "Futurama," so identifying these overlaps can help determine which talent to pair with a particular show.
If you're a TV production company or studio, audience demand insights can guide programming decisions. "Silicon Valley"'s high demand in Germany provides an indication that there is a clear audience for this type of content in that region. You can therefore focus efforts on producing similar content or find ways to bring this specific show to the German market with high reach.
If you're a linear network or pay TV network, looking at the demand data for a show like "Silicon Valley" can help you assess how well the show will perform with your existing audience and how to allocate ad spots that complement the theme of the show. For instance, partnering with a tech company might be a great fit for promoting this show.
In conclusion, demand data provides valuable insights for entertainment executives across various roles like content valuation, acquisitions, programming, marketing, and distribution decisions. "Silicon Valley" in Germany is a fantastic example of how numbers can tell a story, and how entertainment executives can use this story to make the best decisions for their businesses.
Silicon Valley's travelability to Germany in the last 30 days is 55%, which means that the audience demand for Silicon Valley is 55% of the demand in its country of origin, United States. Click through to another market to discover how well Silicon Valley travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Silicon Valley is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Silicon Valley, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 18, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Silicon Valley in Germany. We provide our partners with essential TV workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.