The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The true-crime reality show "Snapped" has been creating a buzz in Germany for the last month. With an audience demand that is 2.5 times the average TV show in the country, demand for this show is good. Although demand has decreased over the last month, the show's demand has been increasing recently, making it an attractive show to have on any streaming platform. By examining the top 10 global markets of this show, it outperforms the demand of the average TV show in each of these markets.
How can entertainment executives use demand data to make more informed decisions, when it comes to content acquisition, distribution, and programming? A platform with access to demand data can use this data to determine a show's worth, assess a TV series' ability to drive subscriptions and retain subscribers, find new opportunity markets for content distribution, and pursue exclusive content endeavors.
Knowing what genres are resonating most with a platform's current audience, entertainment executives can focus on acquiring or producing content that exhibits opportunities to attract a new audience, increase subscriber retention, and grow their audience. Entertainment executives can also compete with other streaming platforms by using demand data to benchmark their content against other titles available on the market.
Demand data can reveal a TV show's value to another streaming platform, showcasing how popular it is, how it performs globally, and audiences' response over time. Such data can enable executives to identify gaps or areas that are underserved. Moreover, such data can help platforms optimize content release strategies and pricing and maximize content investments for global expansion.
In the case of "Snapped", demand data can reveal that the true-crime genre is popular in Germany. By comparing its performance on a rolling year basis vs. its last 30 days, it has increased in popularity by 30.6%. Knowing the top 10 global markets where "Snapped" is most in-demand and outperforming the average TV show in each of these markets, entertainment executives can strategize the best travelability plan to optimize its global appeal. Additionally, the show's outstanding longevity makes it a good content acquisition and distribution decision.
Finally, knowing which other shows are popular among the fans of "Snapped", such as "Dateline NBC", "Judge Judy", and "Deadliest Catch," entertainment executives can use this information to acquire or produce related content, create spin-offs or franchises that will increase the show's value and attract new audiences.
In conclusion, demand data is essential for entertainment executives as it reveals trends and patterns in audience behavior, as well as informs better decision-making that leads to more successful content acquisition, distribution, and programming. The demand for a show like "Snapped" shows that it has good content valuation and potential for a successful series, spin-off, or franchise.
Snapped's travelability to Germany in the last 30 days is 17%, which means that the audience demand for Snapped is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Snapped travels internationally.
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Acquire the best shows from partners such as Oxygen to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Snapped), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Oxygen‘s Snapped is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Oxygen and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snapped, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. True Crime), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 18, 2024, 2 p.m. PST using demand data from Parrot Analytics for Snapped in Germany. We provide our partners with comprehensive television series workflows to help them drive better and more informed content advertising strategies. Contact us today to find out more.