The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive, one of the key strategic decisions is content acquisition to create a compelling streaming service, which draws in and retains subscribers. This is where demand data can be a powerful tool, as it provides valuable insights into the preferences of the audience, which show is in demand, and which one isn't.
For instance, we can use the case of "Soko Stuttgart" in Germany during February 2024 as an example. According to Parrot Analytics' data, "Soko Stuttgart" has strong demand in Germany, which is 2.9 times the audience demand of the average show in Germany over the last 30 days. The show is performing well, with only 8.6% of all TV shows having this level of demand. The demand level of "Soko Stuttgart" has been increasing recently, with its demand of 2.8 times the average over the last 90 days.
However, "Soko Stuttgart" dropped in its rank by 427 spots during February 2024, suggesting that the audience's interest is currently decreasing. The Parrot Pulse measurement also revealed that the show's longevity, momentum, and franchisability all scored poorly. Its global reach and travelability are also poor, indicating that it's not an international hit outside of its home market.
On the other hand, by examining the top 10 global markets, which includes Germany, where "Soko Stuttgart" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show (1x) in each of these markets. This could suggest that the show has potential for distribution to other markets outside of Germany, and it could have higher international demand if the distribution is handled correctly.
As a TV executive, this data can be useful when considering content acquisition, deciding which content to invest in, and programming decisions to keep the subscribers engaged. By analyzing the demand behavior of this show, we can identify what the audience is interested in, why they are consuming it, and what they expect from similar shows. Additionally, demand data can be used to determine the content's overall worth and its impact on the platform's revenue.
Finally, Parrot Analytics' content valuation system based on global demand data can provide a fair estimate of the value contribution of any title to any platform. This economic valuation system can help entertainment companies make informed decisions for content acquisition, investment, and programming by revealing the dollar value contribution of a title in any region across the globe.
In conclusion, by using demand data to identify which titles are performing well and making use of Parrot Analytics' content valuation system, a TV executive can make informed decisions while selecting the right content, which can keep their service competitive and relevant to the target audience.
This is Soko Stuttgart's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Soko Stuttgart travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular zdf‘s Soko Stuttgart is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for zdf and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Soko Stuttgart, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 11:12 p.m. PST using global tv demand analytics from Parrot Analytics for Soko Stuttgart in Germany. We provide our partners with extensive television expertise to help them drive better and more informed content licensing strategies. Contact us today to find out more.