The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives working in the streaming industry, understanding the demand for a particular show as in the case of "South Park" can inform their decision-making processes. Here are some examples of how demand data can be used to support decision-making processes:
1. Content Valuation: Understanding the audience demand for TV series can provide insights into the show's worth. By using Parrot Analytics content valuation system, content creators and acquirers can determine how much content is worth to streaming platforms with data-driven insights.
2. Acquisition Decisions: For a pay TV network looking to acquire content, insights into demand trends can help identify popular titles with high retention rates. Executive at a TV production company can explore the low competition whitespace genres, which people are talking about on social media, streaming popularity, and TV viewership.
3. Distribution Decisions: For studios or content distributors looking to sell their content in new markets, demand data can be used to identify countries around the world where a show is beloved and has high growth potential. The travelability score of "South Park" is excellent implies that content has great international potential and global demand.
4. Programming Decisions: For executives at broadcasting networks looking to freshen up their programming lineup, analyzing audience demand for TV series can inform their programming decisions. For example, determining what shows have grown in popularity in the last few months or years can help identify new titles to add to a network's programming schedule.
5. Franchise Creation: In the case of "South Park," understanding that the show has exceptional franchisability could inform potential spinoffs or merchandise ideas.
In conclusion, the insights provided by demand data helps entertainment executives understand their audience and make data-driven decisions, which can help companies produce relevant shows that captivate audiences. By paying attention to demand data, entertainment executives can accurately evaluate how content is valued, determine what content to acquire, choose the most effective distribution strategies, and program schedules to meet audience needs.
South Park's travelability to Germany in the last 30 days is 34%, which means that the audience demand for South Park is 34% of the demand in its country of origin, United States. Click through to another market to discover how well South Park travels internationally.
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Acquire the best shows from partners such as Comedy Central to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. South Park), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Comedy Central‘s South Park is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Comedy Central and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for South Park, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been altered on April 22, 2024, 2 p.m. PST using television demand metrics from Parrot Analytics for South Park in Germany. We provide our partners with far-reaching SVOD insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.