The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing audience demand data through platforms like Parrot Analytics can provide valuable insights to help you make more informed content, acquisition, distribution, and programming decisions. By examining the data on “Speechless” in January 2024 in Germany, we can identify some examples of how demand data can be used.
Firstly, content valuation can be based on region-specific audience demand data. “Speechless” had the demand 2.4 times more than the average show in Germany over the last 30 days. This shows that the value of this show in Germany is good, and only 8.6% of all TV shows have this level of demand. Additionally, demand for this show has been increasing recently compared to the last 90 days. Such demand data can help you determine how much to spend on content, as Parrot Analytics’ content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region.
Secondly, demand data can inform programming decisions. By analyzing the top 10 global markets where "Speechless" is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets: The United States is "Speechless"'s number one market globally. The show achieved good audience demand of 2.4x in the United States. Ranked second is Germany where demand is good. This information can help you make programming decisions like where to launch or prioritize your content.
Thirdly, demand data helps with subscriber acquisition and retention decisions. If you want to keep your current audience happy, analyzing which titles should you buy can be informed by looking at what is already popular, like “Speechless” with its good demand rating. Moreover, analyzing what titles can bring in and grow an audience, can be helped with an analysis of what a particular market or audience demography is interested in.
Finally, demand data can inform decisions concerning supply and demand. By seeing that there is an increase in demand for the show in Germany, you can acquire the next rights for the show’s further seasons. Parrot Analytics’ demand data powers content valuation, thus the acquisition of more audience-demanding content can generate an increased return on investment.
Overall, demand data provides deeper insights in the decision-making process of content executives, agencies, and studios. The analysis of “Speechless” is an example of how such data can reveal how popular a show is, how much is it worth, where the show can achieve success, how the show performs relative to other titles available, how it can affect the retention or acquisition of subscribers and assess whether to prioritize acquisition rights. Thus, using demand data makes content decisions more informed and effective.
Speechless's travelability to Germany in the last 30 days is 17%, which means that the audience demand for Speechless is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Speechless travels internationally.
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Acquire the best shows from partners such as abc to fortify your competitive position in Germany. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Speechless), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Speechless is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Speechless, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 29, 2024, 1:59 a.m. PST using demand data from Parrot Analytics for Speechless in Germany. We provide our partners with deep SVOD know-how to help them drive better and more informed content licensing strategies. Contact us today to find out more.