The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As entertainment executives, you need to make informed decisions that will help your companies succeed in a crowded marketplace. The use of demand data can be crucial in making these decisions. Let us take a closer look at how demand data for "Spongebob Squarepants" in Germany can be used as an example.
Content Valuation:
You can use demand data to determine the value of "Spongebob Squarepants" in the German market. Based on the exceptional demand rating of 20.3 times the average show in Germany over the last 30 days and its peak demand of 35.0 times the average over the course of an entire year, the show's economic value in the German market can be increased by taking note of its popularity.
Programming Decisions:
Knowing the show's ranking and demand percentage can help you make programming decisions. The show dropped 35 spots in March in Germany, and its audience demand decreased by 50.9%. Nonetheless, the show remains in the top 100 percentile in the comedy genre in Germany, which suggests that it still has strong potential to maintain an engagement-driving series.
Distribution Decisions:
Based on the geography-specific audience demand data provided about "Spongebob Squarepants," you can distribute the show to markets that have a similar profile to the US, where the show's demand is extremely high (28.0x). Distributing it in countries where it has outstanding demand ratings, such as Canada, Russia, and the Netherlands, can help you increase revenue, as well as tapping into similar audience segments in other areas.
Acquisition Decisions:
You can use demand data to inform acquisition decisions. For instance, for an OTT platform that wants to maintain its current audience, you can take into account the other shows that "Spongebob Squarepants" fans also like, such as "The Loud House" and "The Amazing World of Gumball" to determine what other shows should be acquired for maximum engagement.
Marketing Decisions:
Demand data can help you plan a marketing campaign ahead of the premiere. An analysis of the show's affinity clusters can inform a successful campaign, and can determine what talent or partnership may be beneficial to reach a selected audience.
Content Decisions:
The monstrous popularity of "Spongebob Squarepants" across different dimensions like travelability, reach, momentum, longevity, and franchisability can help you make important decisions to establish its franchisability (spin-off potential). The show's exceptional momentum points to its growing popularity, and its longevity means that it is most likely a surefire success for future titles. To maximize revenue for your company, you can also consider investing in producing spin-offs that take fans deeper into the world of Bikini Bottom, whether by releasing an official soundtrack, mobile games, or engaging merchandise.
In conclusion, demand data is a vital tool to help you make successful content and acquisition decisions. Utilizing data gleaned from a show like "Spongebob Squarepants" can drive increased revenue, viewer engagement, and consumer loyalty. By taking note of the show's performance over time across different dimensions, you can build a more substantial business model that prioritizes the needs of its viewers and builds value for your company.
Spongebob Squarepants's travelability to Germany in the last 30 days is 36%, which means that the audience demand for Spongebob Squarepants is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Spongebob Squarepants travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Spongebob Squarepants is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Spongebob Squarepants also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spongebob Squarepants, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Spongebob Squarepants in Germany. We provide our partners with valuable TV industry capabilities to help them drive better and more informed content acquisition strategies. Contact us today to find out more.
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