The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT and SVOD platform executives, demand data provides a basis for content valuation. It gives insights into how much a TV series is worth and can reveal the series' overall value as well as its compositional and star-oriented value. For example, demand data reveals "Station Eleven" in Germany has thrice the audience demand of the average show over the last 30 days. Such insights help executives make more informed decisions around acquisition, distribution, and programming, especially regarding how much to spend, content licensing terms, release plans, pre-release marketing, and subscriber retention.
One way executives could employ demand data with "Station Eleven" is by using the top 10 global markets where the show is most in-demand as insights into which regions to target distribution of the titled. It is especially prudent to consider markets with strong reception for "Station Eleven." Notably, the United States, where demand is at 6.3 times the title average, was the highest demand country, meaning that production companies and content distributors could consider focusing on this market.
Another useful way executives could make use of the demand data is considering the genre affinity of "Station Eleven's" audience and the TV shows they also like. Executives could use multiple data points to identify the characteristics of the audience demand for "Station Eleven" and tailor their acquisition, distribution, and programming accordingly. Furthermore, executives could use demand data to help inform content production or IP acquisition decisions. Content trends can provide an insight into what is resonating with audiences in a given market, enabling precise decision-making.
Demand data is also helpful in optimizing release strategy and pricing. With insights into factors such as demand trends, audience affinity, and platform fit, executives can make strategic decisions regarding the best release schedules and price points. Additionally, using demand data helps executives identify under-monetized titles, find new opportunity markets for content distribution, and assess the impact of title exclusivity.
In summary, entertainment executives can use demand data to make more informed content decisions. As illustrated by the analysis of "Station Eleven" for the month of March 2024 in Germany, audience demand data help executives optimize content valuation, programming decisions, acquisition decisions, and distribution decisions. With demand data, executives can quantify the platform-specific marginal revenue contribution, determine the ROI from a given title or series, and assess the series' ability to drive subscriptions and mitigate churn. With such insights, executives can make data-backed decisions and achieve better results for their companies.
Station Eleven's travelability to Germany in the last 30 days is 48%, which means that the audience demand for Station Eleven is 48% of the demand in its country of origin, United States. Click through to another market to discover how well Station Eleven travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Station Eleven is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Station Eleven, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Sci-Fi Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:03 p.m. PST using analytics from Parrot Analytics for Station Eleven in Germany. We provide our partners with meaningful content analyses to help them drive better and more informed content acquisition strategies. Contact us today to find out more.