The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive, you can use the demand data for "Steven Universe" in Germany to make more informed decisions about content acquisition and distribution. An analysis of "Steven Universe" for the month of March 2024 in Germany shows that the demand for the show is outstanding, with 8.2 times the audience demand of the average show in Germany over the last 30 days.
You may ask questions such as how much is "Steven Universe" worth, how can you assess its ability to drive subscriptions and reduce churn, what is the baseline value of this show, and why should it be considered a strategic asset for your streaming platform? The Parrot Analytics content valuation system, which uses demand data, can help answer these questions. You can use this system to calculate the ROI that "Steven Universe" will bring to any given platform, assess its ability to drive subscriptions and mitigate churn, and estimate cannibalization of audiences if the show is available on multiple services.
If you are interested in content valuation, you can also use the data to start unbundling the value of "Steven Universe" and other content on any streaming service. By analyzing the demand data, you can determine how much the show is worth and how much of its value is being driven by demand for one of its stars.
Demand data can also be used to make decisions about supply and demand, such as which types of content exhibit opportunity to acquire or produce. If you are thinking about expanding globally, you can use the travelability metric to determine the international demand for "Steven Universe" relative to its home market.
You can use the data to find ideas for scalable concept testing and to determine which elements of existing content resonate most with your audience. The other shows that fans of "Steven Universe" also like, such as "Mob Psycho 100" and "The Amazing World Of Gumball," can give you an idea of what types of content to focus on to attract new subscribers to your SVOD service.
Demand data can inform decisions about subscriber acquisition and retention by showing you which titles to buy to keep your current audience happy or to grow your audience. You can also use the data to uncover under-monetized titles and find new opportunity markets for content distribution.
In comparing the performance of "Steven Universe" on a 1 year rolling basis versus the last 30 days, the data indicates that the show has increased in popularity. If you are considering which platforms to target for distribution, you can use the data to inform your decision. By looking at the top 10 global markets where "Steven Universe" is most in-demand over the last 30 days, you can determine the best markets to focus on for content distribution.
Finally, the demand data can be used to optimize your marketing campaign ahead of a premiere and to ensure your content is being seen by the right audience on your platform. By utilizing demand data for "Steven Universe," entertainment executives can make more informed content decisions that'll benefit their business in the long run.
Steven Universe's travelability to Germany in the last 30 days is 19%, which means that the audience demand for Steven Universe is 19% of the demand in its country of origin, United States. Click through to another market to discover how well Steven Universe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Steven Universe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Steven Universe, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:01 p.m. PST using tv demand content analytics from Parrot Analytics for Steven Universe in Germany. We provide our partners with extensive television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.