The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, utilizing demand data can assist in making more informed programming and content acquisition decisions. For example, in February 2024, demand for "Still The King" in Germany surged, having been over 4.3 times greater than the average show demand over the last 30 days. In addition, it had a peak rank of #471 in Germany, a show of great performance.
The show's performance can also be compared based on its performance across different markets worldwide. For example, the show has its highest demand in Germany, followed closely by the United States. By exploring such data, executives can assess whether the show is worth acquiring, considering that it outperforms the average TV show demand in each of these global markets.
Additionally, it's essential to evaluate how the show compares to other shows that its fans prefer. By knowing what shows are complementary to "Still The King," executives can determine how to package and promote the show based on the audience's insights. Relevance to the audience eventually leads to better return on investment (ROI) and higher audience engagement.
Utilizing data can also help executives determine how well a show can travel to other international markets globally, with "Still the King" having poor travelability. It's necessary to weigh the show's international consumer appeal before investing marketing efforts for it.
Demand analysis further provides insight into the show's durability, momentum, and potential for franchise or spin-off, which can help executives plan for content acquisition and their production strategy. For instance, it is essential to know that the longevity of this show is okay, as this indicates that its demand is well sustained over time.
Lastly, demand data can be used to evaluate the content valuation of a show. By utilizing demand data, executives can determine how the show's specific marginal revenue contributes to the platform, and how the show drives engagement. For instance, the Parrot Analytics content valuation system uses global demand supply and data to reveal the dollar contribution of a title to a platform in a given region. This data assists in estimating the content value of a title, how it impacts subscribers churn, and estimates how much the show is worth to another streaming platform.
Still The King's travelability to Germany in the last 30 days is 295%, which means that the audience demand for Still The King is 295% of the demand in its country of origin, United States. Click through to another market to discover how well Still The King travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Country Music Television‘s Still The King is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Germany, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Country Music Television and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Still The King, for example, can be assessed for a market e.g. Germany, which can then be benchmarked against genre averages (e.g. Musical Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 28, 2024, 2:58 a.m. PST using tv demand analytics from Parrot Analytics for Still The King in Germany. We provide our partners with extensive entertainment industry expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.